Nonprofit Tech for Good

OCTOBER 25, 2019

The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”. Take advantage of the data Facebook collects to contact people who have run successful Fundraisers in the past. Find What Works for You.

Facebook 225

Facebook Raise Fundraising Audience 225

Pamela Grow

JUNE 28, 2023

According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. You’ll put your contact information, social media links, and, of course, your unsubscribe button. of their total audience. Imagine the missed opportunities!

email 52

email Rate Social Media ROI 52

Cloud 4 Good

JULY 22, 2021

It is of the utmost importance that you prioritize your digital strategy to convert as many of these anonymous visitors into known contacts as possible. Contact Us forms are a must. Newsletter sign-up forms help to bring your visitors back and inform them of what’s happening at your organization or institution.

Rate 122

Rate Conversation Websites Track 122

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. As a general rule, donations pages should be simple, optimized for mobile giving, and ask for the minimal amount of information required to make a donation and to capture a donor’s contact information.

Practice 342

Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

FEBRUARY 27, 2012

These best practices serve as a foundation for your online fundraising campaigns, but much of your nonprofit’s success also depends upon the service you choose to process your online donations and the design and frequency of your e-newsletter. Make Sure Your Nonprofit’s Information in GuideStar Is Current.

Donation 225

Donation Practice Mail Newsletter 225

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations. Utilize naming opportunities to recognize above described benchmarks.

Raise 208

Raise Relationship Tips Fundraising 208

Socialbrite

OCTOBER 6, 2022

As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. It’s fine to send out print newsletters or advertise on billboards, but those efforts may not have the same impact they once did in achieving strong donor retention. You also need to embrace fresh strategies.

Fundraising 69

Fundraising Statistics Paypal Retention 69

Neon CRM

NOVEMBER 2, 2023

Simply adding a line like, “Subscribe to our newsletter for stories, event invitations, and exciting updates” can make a huge difference! Consider asking only for their name and their email address—people aren’t likely to fill out a long form to subscribe to an email newsletter. Ideally, these forms will be very brief.

Digital 52

Digital Ideas Business Donor 52

Bloomerang

JULY 2, 2021

Because what you’re sending out in social media, newsletters, when you’re doing these Zoom presentations and making virtual ask, all of this ties back to your mission, your vision, and your values. I have an organization that they don’t even like sending newsletters. And I want to show you how.

Virtual 115

Virtual Communication Video Newsletter 115

sgEngage

SEPTEMBER 7, 2022

Set criteria for contacts, proposals, planning, and forecasting. It’s the manager’s role to free those officers from other tasks, so they spend time working on their portfolios and raising money rather than writing newsletters, planning events, or visiting donors just to catch up. Clarify roles and responsibilities.

Develop 80

Develop Management Gift Proposal 80

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Bloomerang

NOVEMBER 19, 2021

When you capture your donor’s transaction and contact information, this sets you up to be able to send meaningful thank you messages and introduce them to your nonprofit organization if they’re not familiar with it. Giving your recipients options empowers your new contacts to specify what information they’d like to receive.

Retention 106

Retention Donor Strategy Fundraising 106

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Advocacy actions and items of personal interest tend to result in more click-throughs from newsletters. International organizations once again stood out for their low newsletter click-through rates.

email 169

email Marketing Nebraska Omaha 169

Care2

MARCH 28, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Online 28

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) I hope the data is useful to everyone.

Convio 31

Convio Benchmark Studies Social Media 31

Care2

APRIL 15, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Check out the full study here.

Benchmark 28

Benchmark Convio Social Media Advocacy 28

Care2

APRIL 24, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) More benchmark articles can be found here.

Benchmark 28

Benchmark Studies Social Media NTEN 28

Nonprofit Tech for Good

OCTOBER 25, 2023

Of those, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% send daily. M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns.

Statistics 211

Statistics email Marketing Benchmark 211

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Care2

AUGUST 14, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Its worth it!

Newsletter 28

Newsletter Social Media Advocacy Case Study 28

sgEngage

MARCH 18, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2011 NTEN Nonprofit Technology Conference – Day 2 Posted by Steve MacLaughlin on March 18th, 2011 Day 2 of NTEN’s Nonprofit Technology Conference ( #NTC ) in Washington, DC is when things really kick into high gear. All Rights Reserved

NTEN 72

NTEN Conference Technology Blackbaud 72

Bloomerang

DECEMBER 19, 2023

Their free tool is Adobe Express , which allows users to develop everything from newsletters and presentations to videos and annual reports. Constant Contact Platform overview: Constant Contact is an email and digital marketing platform that meets users at their level, whether they’re just starting out or at an advanced level.

Software 85

Software Free Tools Adobe 85

ASU Lodestar Center

AUGUST 24, 2011

social media contacts ( Twitter , Facebook , LinkedIn ), and graphical elements such as a logo or a banner ad for a program, event, or campaign you're marketing. This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. everything. Like this article? Get another!

Communication 93

Communication Effective Impact Benchmark 93

Tech Soup

OCTOBER 12, 2016

M+R surveyed organizations about their onboarding strategies for its 2016 Benchmarks Report and found that "Sixty-four percent of respondents send at least one dedicated welcome message to new subscribers. What's different now is that they've stepped forward to invite an email relationship, opening the door to deeper contact.

email 36

email Support Online Template 36

Care2

AUGUST 28, 2013

If you look at the latest M+R Benchmark study , the number of donation appeals sent per year to nonprofit supporters averages about twenty-four. Furthermore, those appeals might be buried in a newsletter – not even a standalone appeal in which the only call to action is to donate. In short, more good emails = more revenue.

email 77

email Fundraising ROI Rate 77

Neon CRM

MAY 31, 2023

No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Communication can take various forms, including email newsletters, annual reports, and social media updates. You can also add shoutouts to your nonprofit’s newsletter or blog.

Donor 52

Donor Management Guide Retention 52

Qgiv

JULY 21, 2022

Another reason to start with Paid search: According to the M&R 2022 Benchmark Study , return on ad spend was highest for search ads ($3.72). Monitor the ad performance to gain benchmarks against which to measure future performance. This is a good benchmark against which to measure the performance of your donation page.

Channel 59

Channel Marketing Fundraising Mail 59

Everyaction

JULY 18, 2018

This is great news for nonprofits, especially since monthly giving attributed for an extraordinary 32% growth in revenue, according to this year’s Benchmarks report from M+R. Fundraising online has grown substantially and there’s no reason to suggest this won’t continue. The public. A final email appeal (a la “is this thing on?”)

Guide 108

Guide Fundraising Nonprofit Template 108

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2009

Also thinking about the "life time" value of the email address or contact information. Having benchmarks from other similar organizations in your space is important and valuable. Need for way to track people's participation in social media and what it generated in other channels - how many signed up for the newsletter.

Social Media 50

Social Media Reflection Media ROI 50

NTEN

OCTOBER 5, 2009

Tag your news with "nten member" or "nptech" to help us find your awesome, or contact Annaliese with your updates.). Ellie LaCasse wrote a great article for the MissionResearch GiftWorks newsletter about considerations and best practices for using technology to "Boost Volunteer Involvement and Satisfaction."

NTEN 54

NTEN Drupal Convio Nptech 54

Connection Cafe

AUGUST 13, 2014

Remove all barriers, allowing people to take action and provide contact information.  Information Request: Ask for your visitors’ information so you can stay in touch. Request their contact information and, at minimum, their email addresses. Let your visitors subscribe to your blog, newsletter, or other publications.

Action 44

Action Laptop Mail Pledge 44

Nonprofit Tech for Good

APRIL 5, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. For example, Oceana and the Dogs Trust : Account Category & Contact Information. The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark.

Practice 363

Practice Nonprofit Avatar Social Media 363

Care2

JUNE 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Contact them for more info.

Social Media 37

Social Media Gift Advocacy Support 37

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Return on Investment (what's in it for you/your business)" Stephen offers a snarky comment that I actually agree with: Would this newsletter be twice as good if I wrote twice as many posts or wroite them twice as long? Technorati "Authority" (measuring your impact on the world!). Cost (what!).

Metrics 50

Metrics Technorati Reflection Measure 50

Neon CRM

MAY 18, 2023

The more data points you have on your donors—from email and street addresses to job titles and company names, giving capacity, philanthropic history, contact preferences, and general interest—the more you will be able to target your asks and create fundraising campaigns that speak directly to them.

Raise 98

Raise Strategy Help Fundraising 98

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

APRIL 29, 2020

If you would like to suggest a specific report be added to the list, please contact Heather Mansfield or post a link in the comment section below. Benchmarks Study 2020 :: Download. 2019 Email Deliverability Benchmarks Study :: Download. Sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts.

Research 336

Research Report Digital Marketing 336