Personal Stories – Arts Orgs Need Not Apply?
Connection Cafe
APRIL 21, 2014
These contacts make us feel warm and fuzzy but if there is no follow up we have lost an opportunity. Blackbaud’s Benchmarking study on Peer to Peer Fundraising Events notes that returning participants raise two or three times more than first time participants. If 40 is the new 30, personal stories are the new mass mailing.
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