What's Your Social Media Baseline?
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 7, 2009
Take her ROI and Measurement list. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of the less obvious benchmark s (such as SEO rankings and referrals, customer satisfaction scores and other business data). . Make a note of ROI benchmarks.
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