The Modern Nonprofit

FEBRUARY 20, 2024

Analyzing Your Website’s Organic Traffic To understand how people are finding and engaging with your nonprofit website, you need to set up analytics and regularly monitor performance metrics. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard.

Websites 59

Websites Guide Impact Metrics 59

Beth's Blog: How Nonprofits Can Use Social Media

MAY 18, 2007

Stephen Downes summarized my post on Social Media Metrics and Measuring Blog Outcomes and added some commentary. My post wasa riff on evaluating the effectiveness of blogs, and in particular, a set of metrics from Avinash Kaushik: "Raw Author Contribution (posts and words in post). Some pr professionals agree.

Metrics 50

Metrics Technorati Reflection Measure 50

M+R

FEBRUARY 4, 2021

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. And boy, were there some outliers this year. On to the goods! . Giving Tuesday: December Edition.

Fundraising 98

Fundraising Gift Rate email 98

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern. Please tell us if you know of one! Pinterest has only been around for short time.

Sierra Leone 129

Sierra Leone Case Study Benchmark Comparison 129

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. This gives us (and you) a more comparable metric. FTE tech staff for your team is keeping up.

Ratio 85

Ratio Technology Report Roles 85

sgEngage

APRIL 29, 2021

This year’s summit included data from a variety of sectors, drawn directly from participant CRMs and standardized to allow for consistent comparisons. Unlike many other key metrics, the share of recurring donors that upgraded their average gift did not increase in FY2020. Telemarketing and direct mail followed. Sustainer Upgrades.

Retention 50

Retention Gift Conversation Rate 50

DNL OmniMedia

DECEMBER 13, 2021

We’ve created this guide to nonprofit CRM options, through which you’ll review the basics of CRM software and a side-by-side comparison of the top solutions through the following points: Overview of CRM for Nonprofits. Nonprofit CRM Comparison: Top 7 Solutions. Nonprofit CRM Comparison: Top 7 Solutions.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

(I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons.

Social Media 50

Social Media Media Social ROI 50

NonProfit Hub

JUNE 8, 2016

We also had him share insights on the metrics you should measure. CausePlanet : Would you talk about how the metrics you have developed (lifetime value, etc.) Craver : There are some fundamental metrics that serve as a sort of fundraiser’s GPS—retention rates and lifetime value.

Track 28

Track Donor Retention Metrics 28

NTEN

AUGUST 25, 2011

This is the number you can use to compare the relative robustness of your messaging program with the results reported by the " eNonprofit Benchmarks Study " (or Convio's " Online Nonprofit Benchmarks Study " or MailChimp's " Email Marketing Benchmarks by Industry ", or.). We're always looking for new metrics.

Rate 61

Rate Open Benchmark Mail 61

Connection Cafe

JULY 18, 2011

This filter may affect your key metrics, and you’ll want to make sure to be able to quantify the effect it has made on your data. This may come in handy if monthly or yearly comparisons are made and people wonder why traffic dropped. After you have recorded the deltas in your benchmark metrics, you have 2 options.

Analytics 48

Analytics Google Profile Metrics 48

Beth's Blog: How Nonprofits Can Use Social Media

JULY 12, 2009

According to the “ eNonprofit Benchmarks Study ” done by NTEN (shout out to Holly Ross ) email is still the “killer app” that reaches the most people. By understanding your activity and performance, fan response, trends and comparisons, you are better equipped to improve your presence on Facebook. Why is this important?

Facebook 98

Facebook Stats Los Angeles Tips 98

Connection Cafe

JULY 22, 2013

To establish benchmarks for measuring success of our design efforts. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? If we set up Goals, reviewing them post-launch is another great success metric. Methodology. Research Questions.

Analytics 37

Analytics Design Research Process 37

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. Analyze the data – Once again, Google makes it easy.

Technique 44

Technique Google Analytics Test 44

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

About a year ago, I decided to benchmark my blog using some tips suggested by Avinash Kaushik. Measuring the success of social media efforts can't be done with a single metric. I think there will be different metrics for different strategies, organizations, and tools. I don't think this metric has any meaning in isolation.

Reflection 50

Reflection Measure Technorati ROI 50

Neon CRM

MAY 31, 2023

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media. But you can use metrics and A/B testing to measure how your emails are performing.

Donor 52

Donor Management Guide Retention 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 104

Policy Social Media International News 104

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

to care a whole lot about how many hits they got in comparison to similar (or different) organizations. It wasn’t meant as a statement about what I think about whether or not web stats are a useful metric of much. Other metrics we look at include: What are our sign-ups for our newsletter? 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Bloomerang

NOVEMBER 13, 2021

Was there anything helpful about that comparison between service engagement and impact? We need to know what metrics we need to be tracking. Sample metrics. Does that make sense? And I’m looking over. Hopefully, that helps a little bit. And that stands for different things. ” So, if I say, “Oh, you know what?

Measure 84

Measure Report Process Impact 84

Connection Cafe

DECEMBER 5, 2017

Data and the understanding and interpreting of metrics is something I have to work hard at, because it simply does not come naturally to me. I began to educate and report on a new series of metrics that added depth and reason behind our results. The truth of the matter is that I failed third-grade long division.

Analytics 33

Analytics Data Analysis Metrics 33