Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
Cookieless reporting: what’s your approach, and what are your benchmarks? The point is, a fractured landscape makes comparisons across vendors harder. What impact is cookie deprecation already having on revenue? We recommend reviewing your media plan for this year and next year to prep for cookie-apocalypse.
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