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Google Analytics and Benchmarks: HAWK

M+R

Hey data friends, it’s our favorite time of the year, the birds are singing, the flowers are blooming, you can sip your iced coffee outside and read Benchmarks ! It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. Give it a read here !

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! It’s a reliable touchstone to identify giving trends as well as shifts in sustainer and email engagement in the nonprofit digital space. Key Takeaways Sustainers Rule If we could give 2022 a nickname, we would call it the Year of the Sustainer.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

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Storytelling Tips: Measure the ROI of Your Non-Profit’s Stories

The Storytelling Non-profit

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. The very best advice I can give you on storytelling is to always start with the end in mind. Let me give you some examples of what I mean by this. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67
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What 2020 year-end fundraising can tell us about 2021 

M+R

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. Giving Tuesday: December Edition.

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7th Annual Nonprofit Technology Staffing & Investments Report: A Closer Look (Staffing Levels)

NTEN

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. This gives us (and you) a more comparable metric. FTE tech staff for your team is keeping up.

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What's Your Social Media Baseline?

Beth's Blog: How Nonprofits Can Use Social Media

(I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. A baseline is a measurement that you can use as a comparison to measure progress against a goal or do before/after comparisons.