Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About
M+R
JUNE 18, 2024
Cookieless reporting: what’s your approach, and what are your benchmarks? The point is, a fractured landscape makes comparisons across vendors harder. This is also a good time to look at your attribution model and consider investing in media mix modeling to help you evaluate performance across platforms without cookies.
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