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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Benchmarks Study 2024 :: Download [US] Published by M+R 2. 2024 Nonprofit Advertising Benchmark Study :: Download [US] Published by Whole Whale 8.

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2025 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

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2025 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

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AI for good: How you can help Candid Labs empower nonprofits 

Candid

Benchmarks created to assess the performance of AI tools compared with humans on tasks such as image classification, visual reasoning, and English understanding show the gaps narrowing. As of May 2024, the MMMU benchmark , which evaluates responses to college-level questions, scored GPT-4o at 60%, compared with an 83% human average.

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BIPOC donors are driving bold change in philanthropy 

Candid

Racial justice philanthropy has historically been most applauded when led by wealthy white individuals who often support organizations that are not led by the communities they serve. The Donors of Color Network (DOCN), a community of BIPOC donors, is part of that movement. of a total of $1.34

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Learning from peers to refine your nonprofit funding strategy

Candid

Benchmarking against peers can help you refine your assumptions about what being financially sustainable could look likeor develop entirely new assumptions. In this article, well outline a three-step process adapted from our report Finding Your Funding Strategy: Benchmarking 101 , tailored to U.S.-based But where should you start?

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It’s Time For Nonprofits To Collaborate, Communicate, Coordinate Like Never Before

Bloomerang

Eskin Fundraising Training enthusiastically advocates that learning community partners of professional and volunteer nonprofit leaders come together to embrace the three C’s — Collaborate, Communicate, Coordinate — for stronger results. Approaches to benchmarks and measuring effectiveness come immediately to mind.