Nonprofit Tech for Good

MARCH 20, 2024

A supplemental post to 101 Digital Marketing & Fundraising Best Practices for Nonprofits , the statistics listed below can guide your nonprofit in creating and maintaining a successful online fundraising strategy. Online Fundraising Strategy 93% of nonprofits believe that a strong brand identity has a positive impact on donor engagement.

Statistics 217

Statistics Online Fundraising Benchmark 217

TechImpact

NOVEMBER 6, 2014

From being utilized to recruit potential donors to communicating. Twenty-three percent have a documented content marketing strategy. Those who do rate their organizations as more effective in all areas of content marketing (43% have a verbal only strategy.). Sixty-one percent of nonprofit marketers use content marketing.

Benchmark 119

Benchmark Content Marketing Report 119

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

Project 290

Project Open Data NGO 290

Nonprofit Tech for Good

SEPTEMBER 5, 2012

The nine reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2012 eNonprofit Benchmarks Study :: Download. 3) 2012 Nonprofit Social Networking Benchmark Report :: Download.

Report 223

Report Australia Convio Benchmark 223

Nonprofit Tech for Good

JANUARY 8, 2013

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. 2) 2012 eNonprofit Benchmarks Study :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download. View: All Blackbaud Reports.

Social Media 231

Social Media Mobile Report Technology 231

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 13, 2012

Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report. 2012 Nonprofit Social Networking Benchmark Report [INFOGRAPHIC] guest post by Frank Barry. Blackbaud, NTEN and Common Knowledge just released the fourth annual 2012 Nonprofit Social Networking Benchmark Report.

Social Network 107

Social Network Benchmark Network Report 107

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

Benchmark 95

Benchmark Network Learning API 95

TechImpact

OCTOBER 10, 2013

Here are 6 strategies for increasing adoption and user awareness from NTEN. Benchmarking. Communicate with Users. Making information readily available to staff members keeps communication channels open and welcoming to questions and feedback about the new service. Usability Testing. What would make adoption easier?

Technology 138

Technology Strategy Adopt Tech 138

Bloomerang

AUGUST 16, 2021

In part one of this series, I outlined my top six fundraising strategies for 2021: . Investing in digital-first fundraising and marketing communications. Mastering an analytic approach to strategy and planning. In this post, I’ll explore the fifth strategy. . Master an analytic approach to strategy and planning.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Here are a few tips from Alras Digital and Raise the Roots.

Communication 130

Communication Practice Program Instructional 130

Nonprofit Tech for Good

JULY 6, 2014

Each time @NonprofitOrgs reaches a 100K-follower benchmark, Nonprofit Tech for Good donates to various nonprofits. More nonprofits are streamlining their online giving process and using more visuals to communicate their gratitude to donors. Fundraising Social Media Websites'

Paypal 251

Paypal Ideas Social Media Mobile 251

Nonprofit Tech for Good

JUNE 1, 2021

Being overly cautious about sending email is detrimental to your digital marketing and fundraising strategy. According to the 2020 Global Trends in Giving Report , 26% of online donors say that email is the communication tool that most inspires them to give. 6) 74% regularly send email fundraising appeals.

email 332

email Marketing Data Digital 332

NetWits

APRIL 11, 2012

who still need to run effective email marketing and communications programs. Rachel Weidinger and Lara Franklin, Senior Marketing Manager at TechSoup Global did a session that took a deep dive into getting the most out of your email communications by looking at how Tech Soup has been doing effective email communications for years.

Technology 245

Technology Game NTC San Francisco 245

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. But bench learning can be richer than simply collecting numbers.

Benchmark 105

Benchmark Social Media Global Project 105

NetWits

JANUARY 14, 2011

Jeremiah Owyang, an industry analyst with digital strategy consulting firm Altimeter Group , interviewed 140 enterprise-class social strategists for a report on the “ Career Path of the Corporate Social Strategist ”. What are the major focuses of your social media strategy in 2011? Then you can go read the full report.

Social Media 230

Social Media Profit Difference Media 230

Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Regardless of which methods, tactics or strategies you employ, you should consider how each one can help you improve these five metrics.

Metrics 295

Metrics Digital Marketing Retention 295

Tech Soup

APRIL 20, 2021

Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

email 98

email Marketing Benchmark Nonprofit 98

Amy Sample Ward

MAY 6, 2012

Email is still a major component of organizational communication and a channel used by nonprofit supporters and donors; it is critical that it grows and develops to match the changing ways we use it and share messages. I had a few conversations with NTC regulars who remarked that the social media frenzy seemed to have finally calmed.

Conference 197

Conference NTC Technology San Francisco 197

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

Channel 224

Channel Work Fundraising Movie 224

NTEN

APRIL 3, 2012

Another NTC means more great studies about nonprofit technology released, including the 2012 " Nonprofit Social Networking Benchmarks Report." for yourself: > Download the 2012 Nonprofit Social Network Benchmark Report. It's free! >

Social Network 91

Social Network Benchmark Network Report 91

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. What free or low-cost tools do you rely on for creating visual media?

Communication 94

Communication email Marketing Reflection 94

Classy

JULY 19, 2021

Instead, nonprofit video only continued to climb in popularity and organizations began doubling down on their video strategies. . Elevate Your Social Media Strategy With This Content Planner. billion by 2027, so it’s time to lock down your strategy. Use a script to communicate with your audience .

Video 118

Video Trend Marketing Strategy 118

ASU Lodestar Center

AUGUST 24, 2011

Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. As the Manager of Marketing, Communications, and Stakeholder Relations, I work to advance the Center's mission to ensure that our portfolio of research, education, technical assistance, and convenings are known by our stakeholders. ASU Lodestar Center.

Communication 93

Communication Effective Impact Benchmark 93

NTEN

NOVEMBER 14, 2013

Sixty-nine percent have someone who oversees content marketing strategy, and sixty-five percent are producing more content than they were one year ago. Here are a few of our first year benchmarks. 25% of nonprofit professionals have a documented content strategy. Pretty promising numbers! Find Frank on Twitter @franswaa.

Content 86

Content Benchmark Trend Marketing 86

Neon CRM

NOVEMBER 17, 2023

But, if you don’t have a membership engagement strategy in place to engage and retain them, you’ll end up losing members just as fast as you can acquire them. Even a basic member engagement strategy can be all you need to excite your current members and entice them to renew for years to come. What is a Membership Engagement Strategy?

Strategy 98

Strategy Measure Social Media Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report warns that organizations should not define their measurement strategy by the features and capabilities of the tools. cut and paste).

Social Media 100

Social Media Measure Strategy Media 100

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.]

Benchmark 85

Benchmark Technology Nonprofit Survey 85

.orgSource

AUGUST 19, 2024

In keeping with my views on technology and strategy, I urge.orgSource clients who are exploring data governance to put the focus on the users. Include benchmarks in goals and KPIs. Build communities where data experts share knowledge, best practices, and challenges. Make data governance an organizational priority.

Government 251

Government Data Experiment Disaster 251

Nonprofit Tech for Good

APRIL 10, 2022

Using more than two hashtags is not a good growth or engagement strategy on Twitter. From big victories to little wins, focusing on the positive angle of your work is beneficial to your social media content strategy overall. Be more generous and strategic in your follow back strategy. Don’t be a #hashtag #spammer.

Twitter 334

Twitter Practice Social Media Nonprofit 334

NetWits

APRIL 2, 2013

In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). However, the benchmark study is a tool, and like any tool, it depends on how it’s used. To say this is a highly anticipated, monumental report would be an understatement.

Rate 139

Rate San Diego Open Benchmark 139

Saleforce Nonprofit

AUGUST 24, 2021

Then, as we were all wrapping up 2019, we recognized an opportunity to reassess how we were engaging with partners and crystallize a strategy for engagement that drove action. The post From One-Way Communication to Stakeholder Engagement appeared first on Salesforce.org.

Communication 105

Communication Education Voice Product 105

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 228

Practice Fundraising Guide Channel 228

Byte Technology

JUNE 22, 2015

But the reasons behind stressing visuals in marketing strategies are obvious when one considers that most of the platforms used for communications today have a strong analytical function: essentially, it’s easy to track what’s working and what isn’t in terms of a marketing strategy. —over sound bites and pictures.

Profit 100

Profit Web Strategy NPO 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 27, 2013

March is not only great for basketball, but is also good for nonprofit research studies about digital strategies and launches of new data tools. So if you like looking at and thinking about data and love to get your hands dirty with a data jujitsu, here’s a couple of goodies for you. 2013 eNonprofit Benchmarks Study.

Studies 115

Studies Research Attention Tools 115

Bloomerang

JULY 2, 2021

Kristal Frazier will provide strategies that will empower you to become confident in your next virtual ask. We are here to talk about “The 3 V’s of Virtual Communication.” Hi, Steven, very glad to be here and chat with you again and featuring attendees about communication strategies. You doing okay?

Virtual 117

Virtual Communication Video Newsletter 117

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 18, 2010

Communications flows. Using this information to shape and refine your social media strategy can make it more effective. Twitalyzer is a terrific analytics tool that gives you some good benchmarking metrics for Twitter. How has this helped your strategy become more effective? Someone on your mailing list or rolodex.

Social Network 105

Social Network Analysis Social Media Network 105