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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

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2024 Online Fundraising Statistics for Nonprofits

Nonprofit Tech for Good

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ). Social Media Stats. Email Fundraising.

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5 Online Communication Styles for Nonprofits

Nonprofit Tech for Good

Your tone of voice and your brand will then guide you as you actively employ the five communication styles most commonly used in the nonprofit sector. Communicating the stories of your nonprofit is the most powerful means of inspiring your donors and supporters. Storytelling. Engagement.

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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

This webinar was presented on December 19 to more than 1,900 nonprofit staff worldwide and focused on what’s new and next in online communications and fundraising to help nonprofits prepare for the future and embrace being an early adopter. Live Reporting Using Social Media. The Coming Social Media Backlash. billion by 2020.

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Must-Read Online Fundraising, Social Media and Mobile Communications Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are just a small sampling of the research available to nonprofits about online communications and fundraising, social media, and mobile technology. For Nonprofits in the United States: 1) 2013 eNonprofit Benchmarks Study :: Download. 4) 2012 Nonprofit Social Network Benchmark Report :: Download.

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2023 Website Statistics for Nonprofits

Nonprofit Tech for Good

2023 Nonprofit Tech for Good Report ] 75% use the.org domain for their primary website and email communications. M+R Benchmarks ] Organic traffic (website traffic generated by unpaid search results) comprised 38% of all nonprofit website visits in 2022. [ M+R Benchmarks ] Average online gift and mobile giving. per visitor. [