Nonprofit Tech for Good

JUNE 1, 2021

Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. According to the M+R Benchmarks Report , for every 1,000 fundraising emails delivered, nonprofits raised $78 (up from $45 in 2020).

email 335

email Marketing Data Digital 335

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. What free or low-cost tools do you rely on for creating visual media?

email 94

email Communication Marketing Reflection 94

NTEN

MARCH 19, 2011

Not necessarily, according to the 2011 eNonprofit Benchmarks Study , just released at the 2011 NTC by M+R and NTEN. That's just one of the fascinating drops of knowledge in the " 2011 eNonprofit Benchmarks Study ". Other highlights: Across the sector, e-mail open rates experienced a 12% decline year-over-year. Register now.

Benchmark 88

Benchmark Studies Report Mail 88

Whole Whale

SEPTEMBER 3, 2021

The tl;dr: after the iOS15 and macOS Monterey update, users who opt into privacy masking through Apple Mail will appear as “opened” regardless of what the user does and some users will be able to mask their email addresses. Benchmark Data Now. Here is what you can do to prepare for the impacts of iOS15 on email marketing.

email 104

email Marketing Test Mail 104

Nonprofit Tech for Good

JULY 21, 2019

11% via direct mail/post. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

Stats 279

Stats Social Media NGO Media 279

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. Actually, it’s single channel communication that’s dead.

Mail 79

Mail Trend Offline Blackbaud 79

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Make it a Two Way Street: The key to a successful social media strategy is making sure communication is flowing both ways.

Strategy 98

Strategy Measure Social Media Metrics 98

TechImpact

MAY 14, 2014

We’re constantly berated with e-mails, text messages, alerts, updates, pings, calls and voice mails. 2014 Nonprofit Benchmarks Study – Originally published by M+R Benchmarks. 2014 Digital Persuasion Report – Originally published by Waggener Edstrom Communications. Image courtesy of Fanpop.

Tech 134

Tech Report Blackbaud Benchmark 134

EveryAction

SEPTEMBER 2, 2022

Mobile messaging is becoming an increasingly popular communication channel for nonprofits. Mobile messaging is a useful part of a multi-channel fundraising and engagement strategy , given the state of email and direct mail. The direct mail fundraising landscape is also complicated, given supply chain shortages and increasing costs.

Mobile 130

Mobile Digital Fundraising Advocacy 130

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

Benchmark 73

Benchmark Internet Giving Offline 73

Bloomerang

AUGUST 16, 2021

Investing in digital-first fundraising and marketing communications. Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. Once you know the benchmarks, you can compare your data to them and evaluate how successful your efforts are.

Analytics 125

Analytics Strategy Fundraising Benchmark 125

ASU Lodestar Center

AUGUST 24, 2011

Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. As the Manager of Marketing, Communications, and Stakeholder Relations, I work to advance the Center's mission to ensure that our portfolio of research, education, technical assistance, and convenings are known by our stakeholders. ASU Lodestar Center.

Communication 93

Communication Effective Impact Benchmark 93

sgEngage

FEBRUARY 4, 2022

And communication with each organization’s constituencies increasingly must be engaging and personalized or it will be ignored. . Examples of performance tools include performance analysis and benchmarking. . The sector is moving away from galas and golf tournaments toward a strategic focus on raising more through major gifts.

Data 98

Data Houston Mail Classes 98

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Association Analytics

SEPTEMBER 22, 2021

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. opening mails, visiting the website, starting to earn credits). Utilize individual scores to segment your messaging and communications.

Aggregator 169

Aggregator Associations Activism Activities 169

Bloomerang

MAY 30, 2022

We will grow our donor base by 10% by June using direct mail appeals, social media posts, and our giving day campaign. When you can organize your messaging around a guiding idea or theme, you’ll have an easier time communicating to donors about why they should support you and what their support will accomplish. Direct mail.

Guide 131

Guide Fundraising Social Media Channel 131

Forum One

MARCH 20, 2023

We’ll have lots of goodies, helpful tips, and advice, and would love the opportunity to meet you and learn about your nonprofit communications activities. [Breakout Session] Increasing Your Nonprofit’s Impact with Service Design Wednesday, April 12th, 12:45 – 1:15 pm Now more than ever, people rely on technology. Stop by and say hello!

Denver 63

Denver Colorado Social Media Info 63

Bloomerang

MARCH 27, 2024

Benchmarking and CRM Lack of solid recordkeeping and full use of its nonprofit CRM is at the very top of pain points I continue to observe in the nonprofit sector. The days should be long gone that a woman receives mail without her correct name, usually due to making assumptions based upon relationships.

Philanthropy 90

Philanthropy Strategy Fundraising Indiana 90

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

Qgiv

NOVEMBER 8, 2024

According to the M+R Benchmarks 2024 study: Mobile messaging (a.k.a. Plus, with mobile giving, organizations can decrease their use of paper and direct mail services. Secure No more worrying about losing checks or cash in the mail. text messaging or SMS/MMS) subscriber list size increased by 5% in 2023.

Mobile 95

Mobile Course Guide Giving 95

Bloomerang

SEPTEMBER 21, 2021

An annual report is an important public document that nonprofits publish each year to communicate with their community and donors. The annual report includes things like your organization’s major accomplishments, benchmarks, and constituent success stories. What is an annual report? . Good luck creating your report! .

Report 113

Report PDF Donor Summary 113

NTEN

OCTOBER 15, 2010

By Matt Burghdoff, Email Marketing & Online Fundraising Specialist, Grizzard Communications. Many nonprofits treat their email program as simply a digital version of their postal mail efforts. If your communications are always focused on what you want and not what the host wants, they'll revoke your invitation, and fast. .

Mail 61

Mail Campaign Management Yahoo 61

Qgiv

JULY 21, 2022

Multi-channel marketing is the practice of communicating and marketing across many channels. By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Why is it important for nonprofits?

Channel 59

Channel Marketing Fundraising Mail 59

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc).

Raise 208

Raise Relationship Tips Fundraising 208

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. having your marketing team launch a new campaign and explore a different communication channel). Communication preferences. Next, specify exactly how you will achieve the goal (e.g.,

Analytics 52

Analytics Data Giving Metrics 52

NTEN

APRIL 5, 2012

You can now download the 2012 eNonprofit Benchmarks Study , just released at the 2012 NTC by M+R and NTEN. That's just one of the fascinating bits of analytics from the " 2012 eNonprofit Benchmarks Study ". We at NTEN spend a lot of time comparing our numbers to the benchmarks as we try to figure out what works best.

Benchmark 64

Benchmark NTC NTEN Studies 64

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. When it comes to reaching your fundraising goals, email reigns supreme (after direct mail and face-to-face, of course). Is it time to take a step back and reevaluate your communication strategy?

email 52

email Rate Social Media ROI 52

Neon CRM

JANUARY 25, 2024

If your organization sends out a member newsletter, you have a solid communication method on your side! When you’re a member association , it’s important to have ways to communicate and connect with members on a regular basis. Go Behind the Scenes Your members should always receive some type of benefit from opening your communications.

Newsletter 52

Newsletter Content Ideas Tips 52

NetWits

MAY 30, 2012

to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. It’s easy to assume that donors are using newer forms of communication to stay connected and support the causes they love. i.e. Direct Mail. Download the full Multichannel Fundraising Report.

Online 234

Online Fundraising Offline Mail 234

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Get Fully Funded

AUGUST 1, 2022

Stay in touch with donors to create regular communications (consistency). Invite donors’ feedback to establish 2-way communication (courtesy). Basically, your email newsletter is there to keep the lines of communication open and to meet the donor’s need to feel good about your nonprofit. Your regular email (e.g.

Newsletter 124

Newsletter email Create Template 124

Neon CRM

MAY 31, 2023

Understanding the Donor Journey Donor Acquisition Donor Retention Donor Stewardship How to Communicate With Your Donors Donor Data Management 1. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Sound good?

Donor 52

Donor Management Guide Retention 52

The Modern Nonprofit

NOVEMBER 2, 2021

Ongoing communication to cultivate support. Segment your mailing list. Especially if this is your first time running a #GivingTuesday campaign, make sure to capture your donors’ data and use it to set benchmarks. Add your new supporters to your mailing list and send them regular updates. 1 (optional) video message.

Game 98

Game Social Media Campaign email 98

Bloomerang

AUGUST 21, 2023

Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. Fundraising costs should include your need for stellar donor communications, the appropriate staffing of the development office, and the next level of digital platforms.

Action 78

Action Report Practice Fundraising 78

NetWits

NOVEMBER 29, 2011

While nonprofits often deliver highly relevant content in direct mail appeals – based on giving history, interests and past actions – that approach isn’t always carried over to their email appeals. MailerMailer’s 2010 Email Marketing Metrics Report, MarketingSherpa “Email Marketing Benchmark Guide” 2008.

email 230

email Raise Cancer Info 230

Nonprofit Tech for Good

JUNE 23, 2020

Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. A pioneer of crowdfunding and online fundraising, GlobalGiving.org is a site to study and learn from.

Practice 342

Practice Online Fundraising Nonprofit 342