Nonprofit Tech for Good

MARCH 20, 2024

DonorDirect ] 48% of donors cite email as their preferred method of hearing updates and appeals from the organization. Fundraising Effectiveness Project ] Frequent, consistent communication with online donors results in a 41.5% M+R Benchmarks ] 25% of online donations were made on a mobile device in 2022. [ increase in revenue.

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Statistics Online Fundraising Benchmark 217

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Observations: The participants in the benchmarking group are dominated by direct mail focused nonprofits.

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Benchmark Internet Report Giving 144

Nonprofit Tech for Good

JULY 4, 2023

2023 Nonprofit Tech for Good Report ] 75% use the.org domain for their primary website and email communications. 2023 Nonprofit Tech for Good Report ] 28% use email subscribe popups on their website. M+R Benchmarks ] The top three sources of website traffic are: Direct (22%) Organic Search (17%) Social (16%).

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Statistics Websites Benchmark Drupal 243

Tech Soup

APRIL 20, 2021

Seeing as how it is one of the original forms of online communication, it's pretty astonishing that email marketing has continued to maintain a central role in our daily lives as nonprofit professionals. How does email marketing fit within your nonprofit's communication strategy?

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email Marketing Benchmark Nonprofit 98

Nonprofit Tech for Good

JANUARY 12, 2014

With tens of millions of brands now tweeting, posting, and sharing content online on a daily basis, to get your message to stand out from the clutter brands need to communicate more often their key messages in visual format. That said, below are 19 infographics useful to nonprofit communications and development staff.

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Social Media Media Social Fundraising 271

Amy Sample Ward

MAY 17, 2011

I shared results from the newest eNonprofit Benchmarks Study from NTEN and M+R Strategic Services. Below are my slides and a round-up of tips for getting started with a more engaged membership responding to your emails! Email Campaigns: Know Your Audience and Get Results. View more presentations from Amy Sample Ward.

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email Marketing Nebraska Omaha 169

Nonprofit Tech for Good

JULY 21, 2019

Email Fundraising. Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). For every 1,000 fundraising messages delivered via email, nonprofits raise $45 USD ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

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Stats Social Media NGO Media 279

NTEN

AUGUST 5, 2014

At #MFOM14, I participated as a speaker, leading one workshop, Email Marketing to Support Year-Round Online Fundraising , and as a panelist for the session, Visual Communication: Create pictures, videos, and presentations quickly, easily, and affordably. What free or low-cost tools do you rely on for creating visual media?

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Communication email Marketing Reflection 94

NetWits

JUNE 19, 2012

I was there to share what I’ve learned about engaging email campaigns. After I was done speaking someone said to me, “Who knew there was so much to email?”. The fact is email is an important tool that requires considerable planning, resources and expertise to be successful. As a result, emails expectations have changed.

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email Test Conference Benchmark 150

Nonprofit Tech for Good

DECEMBER 25, 2016

Attendees will gain insight by learning benchmarks for success based on NGOs active online across six continents. Topics include: How NGOs worldwide differ in their use of web and email communications. Key indicators that your NGO is effectively using online technology and social media.

Social Media 217

Social Media NGO Technology Media 217

NetWits

APRIL 6, 2012

While we were there, Blackbaud, NTEN and Common Knowledge released the 2012 Nonprofit Social Networking Benchmark Report. As social media, marketing and communications, and fundraising types continue to download and read the report we’re seeing more interest in the value nonprofits are placing on a Facebook Like (i.e.

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Facebook San Francisco Benchmark NTEN 241

Nonprofit Tech for Good

MARCH 2, 2021

Based on the survey responses from the 2021 Global NGO Technology Survey , the 2021 Open Data Project provides benchmarks for how NGOs use website and email communications, online fundraising tools, social media, and productivity and security software. The survey and the project are available in English, French, and Spanish.

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Project Open Data NGO 290

NTEN

APRIL 9, 2014

Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Nonprofit organization email lists grew significantly – up 14% in 2013.

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Benchmark Studies Report Advocacy 98

NetWits

NOVEMBER 14, 2012

Our interactive analytics team wanted to know just how much procrastination has impacted overall email performance.

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Communication Analytics Interaction email 176

Nonprofit Tech for Good

APRIL 2, 2020

They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. 4) Average Donation Value.

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Metrics Digital Marketing Retention 295

Get Fully Funded

AUGUST 1, 2022

One of the best ways to stay in touch with your donors on a consistent basis is through a nonprofit email newsletter. When done well, email newsletters can be fast and cheap for you and heartwarming for your donor, basically meeting everyone’s needs. Stay in touch with donors to create regular communications (consistency).

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Newsletter email Create Template 124

EveryAction

SEPTEMBER 7, 2022

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good. Check out our last installment here ! Here are a few tips from Alras Digital and Raise the Roots.

Communication 130

Communication Practice Program Instructional 130

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 3, 2013

The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). You can download the report here (with email registration) or sign up for one of the free webinars here. Free webinars are being offered to share the report.

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Benchmark Video Practice Articulate 123

Amy Sample Ward

MAY 6, 2012

Email isn’t dying, it’s evolving! A blog post with the proclamation, “Email is dead!” ” comes around every year or so, reigniting some debate and sparking long comment threads on blogs (and, always ironically, email list servs). Three topics rose to the top with the most interest.

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Conference NTC Technology San Francisco 197

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

EveryAction

JULY 12, 2023

Whether your nonprofit organization has used an omni-channel donor engagement strategy for years or you’re just getting started, busy fundraising seasons are the most important opportunities to communicate cohesively across mediums with your supporters.

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Channel Work Fundraising Movie 224

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Plain language is communication your audience can understand the first time they read or hear it. Plain language is communication your audience can understand the first time they read or hear it. 3) Prioritize your email campaigns. . Email #1 ?

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Trend Digital Marketing Fundraising 302

NetWits

MAY 19, 2011

First and foremost, determine which existing audiences you wish to engage (board members, major donors, past event fundraisers or attendees, all donors, volunteers, etc) in your fundraising and how you will reach out to them (email, social networks, mail, phone, on-site events, etc). Saying Thanks.

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Raise Relationship Tips Fundraising 208

NetWits

APRIL 11, 2012

1) Email is Hot. 12NTC wasn’t void of sessions and discussion on the topic, but they made sure fundamental things like email were covered because of a rather large group of people (Eh? who still need to run effective email marketing and communications programs. 6 Takeaways from #12NTC. For better or worse. > [link].

Technology 245

Technology Game NTC San Francisco 245

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

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Benchmark Social Media Global Project 105

NetWits

OCTOBER 31, 2011

Wondering how to get more from your holiday email appeals ? A few things to consider before we get into the key take away … People receive a lot of email. People often skim email. Jakob Nielsen’s research indicated only 19% of email is fully read. What do those stats tell us? So, what can you do?

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Rate Fundraising Stats email 155

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

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Rate San Diego Open Benchmark 139

Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. Here is what you can do to prepare for the impacts of iOS15 on email marketing. How will iOS 15 impact email marketing?

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email Marketing Test Mail 104

Tech Soup

MARCH 1, 2023

TechSoup partnered up with Tapp Network, a digital marketing and technology agency, to understand how nonprofits approach digital marketing. We surveyed TechSoup's member base between June 2022 and September 2022 and collected 110 survey responses.

Marketing 90

Marketing Benchmark United States email 90

Nonprofit Tech for Good

JANUARY 10, 2018

Attendees will gain insight by learning benchmarks for success based on NGOs across six continents. Topics include: How NGOs worldwide differ in their use of web and email communications. Which online fundraising tools are the most effective for NGOs. Which social networks are used most often by NGOs. . <<<

Technology 175

Technology NGO Free Benchmark 175

Nonprofit Tech for Good

JUNE 23, 2020

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Likely a sign of best practices to come, their donation pages simply ask for credit card information and an email address (not a mailing address) and have an extensive offering of different ways to donate. 2020 Social Media Size Guide ).

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Practice Online Fundraising Nonprofit 342

Nonprofit Tech for Good

SEPTEMBER 20, 2018

During a session on recurring giving, someone asked, “If we email [gift acknowledgements] to recurring donors every month, is there a risk they might cancel?”. 4) Only 1 in 5 organizations sent emails from a real person. 4) Only 1 in 5 organizations sent emails from a real person. Let’s play a quick game…. Here’s the point….

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Stats Giving Fundraising Gift 242

ASU Lodestar Center

AUGUST 24, 2011

Almond, MNpS , Manager of Marketing, Communications, and Stakeholder Relations. As the Manager of Marketing, Communications, and Stakeholder Relations, I work to advance the Center's mission to ensure that our portfolio of research, education, technical assistance, and convenings are known by our stakeholders. ASU Lodestar Center.

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Communication Effective Impact Benchmark 93

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. >

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Benchmark Studies Free Stats 70

Nonprofit Tech for Good

AUGUST 6, 2023

Here are important factors that nonprofits should consider when developing year-end campaigns, which, if executed successfully, will further their missions and make a profound impact on the communities they serve. Sending emails between Tuesday and Thursday and between 9 AM and 12 PM or 6 PM and 9 PM can also increase open and response rates.

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Practice Fundraising Guide Channel 228

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

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Benchmark Hunger Advocacy Channel 64

Nonprofit Tech for Good

MAY 25, 2024

An automated communication that feels inauthentic can do more harm than good for your brand. Automation Tactics 1) Email and Text Campaigns Email and text message campaigns are the core of marketing automation, and nearly everything else falls under this umbrella. With that ease, though, comes the danger of inauthenticity.

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Marketing Fundraising Test Nonprofit 195