The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Email fundraising response rates are down 13%. Online revenue growth has plateaued.

Benchmark 81

Benchmark Digital Report Advocacy 81

NetWits

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline. They get worse over time.

Benchmark 144

Benchmark Internet Report Giving 144

The NonProfit Times

NOVEMBER 20, 2024

Nearly eight out of ten (79%) hospital-focused fundraisers with “very well integrated” annual and major giving programs reported increased year-over-year revenue, according to Digital Fundraising Benchmark Report for Hospitals , a new report from the association for Healthcare Philanthropy and Digital Health Strategies.

Philanthropy 52

Philanthropy Professional Tech Donor 52

Nonprofit Tech for Good

APRIL 2, 2020

2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. By increasing your conversion rate to 1.5% Focusing on your conversion rate is one of the few things you can do that can truly multiply your results. 3) Engagement.

Metrics 304

Metrics Digital Marketing Retention 304

EveryAction

SEPTEMBER 2, 2022

Texting is a unique channel because it’s immediate; it’s useful for sharing information and links to websites; and most of us carry it around with us in our pockets. Mobile messaging is becoming an increasingly popular communication channel for nonprofits. The click-through rate for mobile fundraising messages was 6.3

Mobile 130

Mobile Digital Fundraising Advocacy 130

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. The average RoundUp App user donates $15 – $20 a month and has an 80% retention rate. Use a multi-channel approach. But for the nonprofit, those nickels and dimes add up.

Effective 290

Effective Fundraising Nonprofit Channel 290

The Science Behind Engaging your Supporters

NOVEMBER 5, 2018

Between 2016 and 2017, spam rates rose for nonprofits across the board, averaging at 24.16% for the year. Here is how spam rates affected nonprofit fundraising last Giving Tuesday, and what you can do to ensure a successful 2018 campaign. emails, and the average spam rate for nonprofit fundraising appeals remained high, at 20.34%.

Spam 50

Spam Rate email Campaign 50

Classy

JUNE 24, 2021

Across platforms, you should be tracking social media engagement rates and conversion rates. Engagement Rate. To learn user demographic and engagement stats for each channel, suggested post frequencies, and a sample week of nonprofit social media content, download the Nonprofit’s Social Media Content Planner now. .

Social Media 122

Social Media Track Conversation Media 122

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Forum One

JANUARY 20, 2022

We dove into a number of industry benchmark reports to compile the following indicators that nonprofits should consider when planning for the year ahead. Conversion rate (e.g., Response rate (how often did people reply directly to your email?). Open rate (was your subject line compelling enough to open the email?).

Metrics 81

Metrics Digital Strategy Rate 81

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate. increase in email conversion rate.

Online 99

Online Fundraising Benchmark Adwords 99

EveryAction

OCTOBER 26, 2022

Warm your donors up with some thoughtful stewardship through a channel that will help you get through: mobile. TechJury has reported that SMS open rates average 98%. Is there something you can do now to influence their end of year gift? Something that makes you stand out and lets your donors feel like the heroes that they are?

Donor 216

Donor Giving Gift Photo 216

Neon CRM

NOVEMBER 17, 2023

This strategy will encompass tailored activities, communication channels, and personalized interactions aimed at making their members more satisfied and encouraging them to contribute to the organization’s mission. Make it personal: Personalized messaging can lead to a 26% increase in open rates.

Strategy 98

Strategy Measure Social Media Metrics 98

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%.

Rate 75

Rate email Advocacy Social Media 75

Bloomerang

MAY 20, 2024

Effortlessly monitor, analyze, and act with all your critical data at your fingertips Did you know: A study by Dynamic Benchmarking and Kaiser Insights found that implementing a member engagement plan led to a 6 – 12% increase in membership renewals. See what’s happening across your nonprofit using an intuitive all-in-one dashboard.

Management 113

Management Profile Analytics Track 113

Care2

APRIL 9, 2013

Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. Overall, nonprofits are reaching new supporters more than ever across online channels. Email response rates are down, particularly around fundraising messaging. Email list sizes are continuing to grow at about 15%.

Rate 76

Rate email Benchmark Fundraising 76

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies'

Benchmark 70

Benchmark Studies Money Raise 70

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Have you benchmarked this data against other similar types of nonprofits? Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 104

Benchmark Photography Ratio Stats 104

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Text messages have a higher open rate and response rate than emails. .

Support 117

Support Fundraising Broadcast Contact 117

sgEngage

MAY 31, 2011

The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. The dominate giving channel for new donors 64 years old and younger is online — not offline.

Benchmark 73

Benchmark Internet Giving Offline 73

Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Email has been around a long time now, and frankly such a massive increase in a fairly mature channel took me a bit off guard. Open rates are flat. But it didn’t.

Benchmark 55

Benchmark Metrics Report Online 55

Classy

JULY 19, 2021

Announce when you’ll be going live through your regular social media posts and other marketing channels . Engagement rates for a 30-second video will naturally surpass those of a 30-minute video, so make sure to map your long-form video engagement benchmarks accordingly. Include email capture in your video to drive conversion.

Video 118

Video Trend Marketing Strategy 118

Media Cause

APRIL 16, 2021

Be sure to benchmark your unsubscribe rates against annual industry averages to gauge your progress! If your mission focuses on reproductive rights, climate action, racial equality, or other high-octane points of national conversation, you’ll become acquainted with antagonists across your channels.

Comment 82

Comment Social Media email Media 82

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate Social Media ROI 52

The Modern Nonprofit

OCTOBER 15, 2024

Drop-Down Menus for Communication Preferences Allow donors to choose their preferred communication channels. This integration facilitates multi-channel fundraising, enhancing overall campaign effectiveness. Methods such as A/B testing, donor segmentation, and performance benchmarking help you optimize your fundraising efforts.

Hosting 52

Hosting Impact Giving Nonprofit 52

ASU Lodestar Center

FEBRUARY 10, 2021

Clearly there is a gap between what nonprofit organizations identify as priorities and how they rate their effectiveness with technology. Nonprofits must embrace social media 100%—but not just as a communication or fundraising channel similar to others.

Impact 52

Impact Technology Arizona Channel 52

Neon CRM

AUGUST 4, 2023

It’s not a channel that most nonprofits can afford to ignore, but they don’t always have the resources to handle these important channels. Most nonprofits are better served to focus on a few channels and build up their supporter base from there. A low engagement rate may mean that your content isn’t resonating.

Social Media 52

Social Media Guide Media Fundraising 52

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. in January, looked at changes in giving behavior across all digital channels between control and test groups, 12/14 (when the first EOY appeal launched) through 12/31 (famously always the official end of EOY).

Fundraising 52

Fundraising Test Advocacy Metrics 52

Qgiv

JULY 12, 2021

Email has the highest return on investment of any marketing channel ($40 for every dollar spent!). Open rates for nonprofit emails is between 15% and 17.5%. The average response rate for an advocacy email rose 5% in 2020, while the response rate for fundraising emails grew 41% for the same time period. . in 2020. .

Statistics 116

Statistics Raise Fundraising Social Media 116

Neon CRM

MAY 18, 2023

Common examples of nonprofit KPIs include average donation size, number of recurring or repeat donors, new donor acquisition rate, and donor attrition rate. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints.

Raise 98

Raise Strategy Help Fundraising 98

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Every quarter, FEP provides a new set of updates on key performance indicators like new donor acquisition rate or changes in fundraising trends and patterns.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

MAY 30, 2022

What were our donor retention and new donor acquisition rates? Prepare your marketing channels. A strong fundraising plan also needs to include the marketing channels you’ll use to get the word out about your fundraising initiatives. These marketing channels might include: Social media. Direct mail. Your website.

Guide 130

Guide Fundraising Social Media Channel 130

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

Offline 219

Offline Online Donor Fundraising 219

The Modern Nonprofit

FEBRUARY 20, 2024

It improves conversion rates. You’ll find key metrics under the Acquisition > All Traffic > Channels menu in your GA dashboard. Bounce rate: Percentage of single page sessions. High bounce rate indicates content or navigation issues. Lets you identify top channels. Measures interest in specific pages.

Websites 59

Websites Guide Impact Metrics 59

Get Fully Funded

AUGUST 1, 2022

If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Include your most popular social media channels at the bottom of your newsletter. You’ll see your engagement rate drop and unsubscribe rate climb. Social media links.

Newsletter 124

Newsletter email Create Template 124

Neon CRM

JUNE 2, 2023

While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents. Email open rates, social media followers, and website visits are great starting points, but there are deeper metrics that will help you understand your constituents.

Metrics 52

Metrics Rate Social Media Nonprofit 52