NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. It’s a great guide for making the most of your channel-surfing donors.

Channel 118

Channel News Mail Blogger 118

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. Retention rates for online donors continue to lag offline donor trends.

Benchmark 73

Benchmark Internet Giving Offline 73

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue.

Online 234

Online Fundraising Offline Mail 234

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Offline 153

Offline Channel Fundraising Mail 153

Bloomerang

JULY 30, 2021

An M+R benchmarks study found that nonprofit text messaging audiences grew by 26% in 2020, outpacing growth for other popular channels like Facebook and email. Here’s what makes SMS opt-ins a great addition to your subscriber collection avenues: They offer flexibility, allowing you to gather opt-ins offline and online.

Support 117

Support Fundraising Broadcast Contact 117

NetWits

NOVEMBER 15, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. 13% – eNonprofit Benchmark Study. – Blackbaud.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

Care2

JUNE 15, 2011

But what if you don’t have the budget or staff to focus on eight (or eighteen) different giving channels? Join us on Wednesday, June 29 from 3:00 PM – 4:00 PM ET for Multi-Channel Fundraising: Magic or Myth? How can I leverage online and offline giving for better fundraising results? We can help! Please register now!

Channel 58

Channel Fundraising Blackbaud Advocacy 58

sgEngage

JUNE 30, 2023

This article covers the nuances of nonprofit marketing, exploring the different types, channels, and challenges. According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8 Digital marketing is comprised of various channels that involve their own strategies.

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

Tech Soup

FEBRUARY 14, 2012

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 90 percent or more of fundraising revenue comes from offline sources. Because Internet usage continues to skyrocket.

Offline 67

Offline Results Time Fundraising 67

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. Successful organizations make channel flipping effortless and effective.

Mail 79

Mail Trend Offline Blackbaud 79

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations. Utilize naming opportunities to recognize above described benchmarks.

Raise 208

Raise Relationship Tips Fundraising 208

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

As KD Paine and I wrote in “ Measuring the Networked Nonprofit ,” measuring your social media channels, overall communications or marketing strategy is not a form of voodoo black magic; it is an art and a science. The only way to do that is to benchmark against your organization’s performance or peer organizations.

Measure 118

Measure Learning Case Study Metrics 118

Care2

SEPTEMBER 2, 2011

If you haven’t started, it may be time for your organization to pay special attention to how online and offline work as complimentary fundraising channels, rather than competing initiatives, so you can improve overall giving through multichannel marketing. coordinated, thoughtful multichannel marketing is still pretty rare.

Offline 73

Offline Blended Mail Channel 73

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When you’re planning your fundraising strategies , consider how your emails channels may be affecting offline campaigns. That’s to say for every $1.00

email 89

email Marketing Strategy Fundraising 89

Connection Cafe

NOVEMBER 18, 2015

The release of the 9 th Luminate Online Benchmark Report is an opportunity for nonprofits to take stock of how the nonprofit sector is performing online, and what recent trends tell us about donor and giving behavior. The benchmark report indicates that donors comprise about 13% of the average house-file.

Benchmark 20

Benchmark Online Report Mail 20

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. We've been talking a lot about multi-channel fundraising in the last year or two, which begs the question: Are donors really multi-channel?

Donor 58

Donor Offline Mail Channel 58

Neon CRM

MAY 18, 2023

But with so many elements to modern fundraising—both online and offline—it can be tough to keep up. Any good stewardship plan involves consistent and strategic engagement with your donors through a number of channels and with a variety of touchpoints. Don’t forget: Different types of donors often prefer different kinds of channels.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

JULY 19, 2021

With so many options available, online and offline, it’s time to go beyond the tried-and-true fundraising fundamentals. . Take a look at the M+R 2021 Benchmarks report and s hare some data and examples with your “powers that be.” Put enough boots on the ground to become effective at building relationships through multiple channels.

Digital 99

Digital Marketing Fundraising Strategy 99

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Research by Target Analytics looked into donors and the channel flipping that they do.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 42

Channel Case Study Fundraising Offline 42

sgEngage

DECEMBER 27, 2011

Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. This varies a lot by sector and online giving type, but is still significantly larger than the average offline gift. When does most of the online giving happen?

Raise 88

Raise Money Online Los Angeles 88

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 79

Trend Online Giving Offline 79

sgEngage

APRIL 29, 2021

Nearly every organization that uses these channels (half of all participating organizations) experienced a decline in face-to-face or door-to-door acquired donors in FY2020. Conversely, most participating organizations experienced an increase in donors acquired via digital channels. Connected TV. Airport video ads.

Retention 50

Retention Gift Conversation Rate 50

NTEN

SEPTEMBER 9, 2010

Another aspect of the Index data that is interesting is the growing percentage of total fundraising that comes from online channels. Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. Multichannel donors are more loyal than offline or online donors alone.

Trend 86

Trend Online Fundraising Offline 86

Care2

NOVEMBER 13, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. Median revenue per donor for multichannel supporters was $339 compared to $88 for offline. 13% - eNonprofit Benchmark Study. ?Three – AFP.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

Qgiv

SEPTEMBER 24, 2024

According to the 2024 Digital Fundraising Benchmark Report , new donors acquired online gave 19.4% more in their first year and were 48% more valuable than offline donors. These donation pages allow your organization to solicit gifts on online channels. Donor CRM integration. Each of these goals may require different features.

Platform 98

Platform Online Giving Fundraising 98

Care2

MARCH 23, 2009

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28

Channel Fundraising Case Study Offline 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 16, 2013

If you have been following me on Twitter, Facebook, this blog or other social media channels, you know that my father passed away several weeks ago. A total of 3,094 Tweets, Facebook Status Updates, or other social channel used the hashtag #OceanLoveEarl from 6/23-7/15. Total raise $5563 or 10% over goal of $5,000 in 2 weeks.

Social Media 131

Social Media Online Learning Media 131

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 16, 2011

My Facebook page is a focus group or channel for research. Benchmarking comparing your organization’s past performance to itself or doing a formal or informal analysis of peer organizations can help. It also helps to break down your goal into monthly or quarterly benchmarks. How Networked Nonprofits Use Facebook Smart.ly.

Facebook 102

Facebook Network Metrics Nonprofit 102

Connection Cafe

MARCH 27, 2009

Here's another clip from my interview with Vinay where he provides some great commentary on the benefits of multi-channel marketing - where online efforts complement offline efforts.

Interview 20

Interview Benchmark Studies Offline 20

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat.

Ideas 98

Ideas Online Fundraising Charity 98

Nonprofit Tech for Good

OCTOBER 25, 2023

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. M+R Benchmarks ] Email list sizes decreased by 2% in 2022, after 8% and 9% growth in the previous two years. [

Statistics 208

Statistics email Marketing Benchmark 208

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44