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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to a recent study by Campaign Monitor , email marketing has an astonishing ROI of 4400%! Social media, on the other hand, lags behind with an average ROI of 94%. The numbers don’t lie!

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. This is where EveryAction comes in!

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10 Online Fundraising Best Practices for Nonprofits

Nonprofit Tech for Good

This is the fourth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. Related Webinar: Online Fundraising Best Practices for Nonprofits.

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Cookie Deprecation: 1 Thing You Need To Do, and 3 Things You Need To Think About

M+R

Read time: 8 minutes tl;dr Everyone is talking about cookie deprecation — but what do nonprofits need to do about it right now? If you’ve ever run digital display or video ads for your nonprofit, you’ve almost certainly used cookies. Cookieless reporting: what’s your approach, and what are your benchmarks?

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6 smart fundraising strategies to drive major giving success

EveryAction

from our friends at Double the Donation Major giving strategies play a major role in many nonprofit organizations’ fundraising success. In this guide, we’ll explore six smart strategies to drive major giving success for large nonprofits: Enlist prospect research to identify major donor prospects. Consider hosting a capital campaign.

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6 Tips to Make the Most of Giving Tuesday in 2021

Saleforce Nonprofit

The world needs nonprofits now more than ever. Giving Tuesday — now a primarily digital-first giving movement — is a great opportunity for nonprofits to engage with current and new supporters using a multi-channel digital marketing mix. Last year , in the U.K. Set Achievable Goals. Get Planning Now. Know Your Audience.

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Charitable Giving in a down economy: Performance strategies for any market

Qgiv

An expert in her field, Lori has several decades of experience working with some of the largest commercial and nonprofits in the world, but prefers to use analytics for the greater good by helping social good organizations make a bigger impact in the work that they do. The economy is complex, and uncertainty is high. Donors respond to need.