Nonprofit Tech for Good

AUGUST 6, 2023

A well-crafted year-end fundraising plan helps nonprofits define clear and specific fundraising goals, identify potential donors, and tailor their messaging better to resonate with their supporters. 1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign.

Practice 230

Practice Fundraising Guide Channel 230

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Most individual email metrics have continued to decline.

Benchmark 81

Benchmark Digital Report Advocacy 81

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

JUNE 10, 2021

In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% The long answer: open rate has always been just one of many metrics we track, and the reliance on image downloads has made this number a little squishy. on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% So, the real question is: what will online fundraising look like moving forward?

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Online Fundraising Benchmark Adwords 103

M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 21

Benchmark Studies Metrics Analysis 21

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study.

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Benchmark Social Media Global Project 105

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 217

Facebook Raise Fundraising Audience 217

M+R

JULY 27, 2023

Read time: 5 minutes Most nonprofits, even the smallest ones, include supporter cultivation in their messaging mix — the occasional thank-you email, an annual impact report, maybe a robocall at year end. That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. Your data can reveal hints about donors’ giving preferences, giving capacity, willingness to give, and the reasons why they support your cause. Understand donors’ giving behaviors. Prospective monthly donors.

Analytics 52

Analytics Data Giving Metrics 52

The Storytelling Non-profit

JANUARY 24, 2022

Storytelling is a tool that supports various fundraising and communications strategies and goals. Now you’ve identified how you’re using the story, we’re going to get into the weeds to identify your metrics and markers of success. Arguably, measuring ROI on any kind of communication or marketing activity is a channel.

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ROI Storytelling Measure Story 67

M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

CauseVox

APRIL 13, 2022

Your supporters create personal and team fundraising pages and then connect with their social networks to collect donations from friends and family. Running a peer to peer campaign will connect you with new contacts who are receptive to your mission because they know and trust someone who supports your organization.

Fundraising 77

Fundraising Benchmark Campaign Raise 77

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Bloomerang

MAY 31, 2022

Your nonprofit’s fundraising strategy encompasses more than just earning donations from supporters. It involves your efforts to recruit new supporters, engage with existing ones, and grow your organization’s influence, all with the goal of funding your mission more efficiently. Offers accountability.

Strategy 105

Strategy Develop Fundraising Nonprofit 105

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. High-Level Takeaways from the FEP Report FEP tracks three key metrics: donors, dollars, and retention. from 2022, the largest decrease among donor sizes.

Trend 52

Trend Podcast Nonprofit Retention 52

Allegiance Group

FEBRUARY 14, 2023

It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. We recommend you start with these 7 Key Database Metrics. Set your acquisition goals and budget. Pay attention to the average unit of sale.

Mail 52

Mail Donor Strategy Files 52

Connection Cafe

APRIL 1, 2020

If your organization is on the front lines, whether providing social services or health care, tell your donors and the world loudly and proudly what you are doing and engage them for their support. The world is going to face economic challenges and there are various key metrics to monitor as this happens.

Environment 46

Environment Teach Fundraising Lesson 46

Connection Cafe

AUGUST 1, 2013

While beautiful charity galas and creative offline campaigns still gather support for nonprofits’ causes, they slowly slip away from donors’ focus. According to the 2013 eNonprofit Benchmarks Study , online revenue grew by 21% over 2011 totals, presenting nonprofits even more reasons to pull out the heavy gear and start online fundraising.

Offline 38

Offline Support Online Donor 38

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Email Marketing Integrated Marketing Lead Generation Metrics Online Fundraising'

email 77

email Fundraising ROI Rate 77

M+R

FEBRUARY 4, 2021

That was wholly evident in our 2020 EOY fundraising numbers: supporters stepped up when nonprofits asked for help. . Average gift was nearly flat year over year for the median organization, but this metric is especially volatile and easily pulled by outliers. SMS was 2020’s hottest not-so-new channel.

Fundraising 98

Fundraising Gift Rate email 98

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate Social Media ROI 52

Connection Cafe

SEPTEMBER 6, 2017

Supporters are ready to give. I’ve seen Giving Tuesday campaigns as simple as an email letting supporters know that ‘today is the day’ to strategic campaigns that mobilized an entire city or generated 1K donations in the first 49 minutes. What channels will you use to engage your donors? Texts to supporters.

Campaign 48

Campaign Create Giving Org 48

Care2

MAY 16, 2011

If your nonprofit is truly committed to raising money online you must have a great email list filled with engaged donors who support your mission. Test these different channels and see what your response rates look like. Then make adjustments based on your own metrics. Listen to the webinar here.

Websites 66

Websites Rate Test Benchmark 66

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

A few weeks ago, HandsOn Network launched The Good & Ready Campaign that leverages interactive technologies and social networking to support their partners, The American Red Cross , Ready.gov and FLASH by recruiting, inspiring and mobilizing volunteers in support of their goals for September, National Emergency Preparedness Month.

Hurricane 98

Hurricane Measure Social Media Pledge 98

Nonprofits Source

JANUARY 23, 2023

Landing page optimization: Whether you want to promote your volunteer page, donation form, or educational blog posts, your landing pages are what will seal the deal and inspire users to convert into supporters. What matters is that they’ll provide the tailored support your team needs and offer full transparency into their work.

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

CauseVox

OCTOBER 11, 2021

At CauseVox, we’re all about helping everyone to meet their goals – donors and the causes they support. Is it best to create a monetary goal or one based on impact metrics? Will you have partner or major donor support through a matching gift? We want to help nonprofits that implement year-end fundraising campaigns be successful.

Guide 76

Guide Giving Campaign Social Media 76

Bloomerang

MAY 30, 2022

Update your case for support. Your nonprofit’s case for support is the reason you give donors for why they should contribute to your cause. When building a fundraising plan, it helps to have a solid case for support you can rely on to craft your fundraising and marketing initiatives. Prepare your marketing channels.

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Guide Fundraising Social Media Channel 129

Neon CRM

MAY 31, 2023

By focusing on every step of that donor journey and leveraging supporter data to build better relationships with supporters, your nonprofit can stop focusing so much on acquiring new ones and start reaping the rewards of a loyal donor base. This can occur through various channels such as social media, word of mouth, or advertising.

Donor 52

Donor Management Guide Retention 52

Candid

JUNE 20, 2023

Comprehensive and public nonprofit demographic data is central to supporting more transparent and informed decision making in our sector. Candid’s team of technologists (of which I am a member) has been charged with providing multiple channels to make this information freely available and easily accessible.

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Demographics Accessibility Data Free 88

Bloomerang

JUNE 20, 2023

When your nonprofit uses online fundraising platforms and follows best practices, you can meet your supporters where they are—online—and enable them to give quickly and easily. Online fundraising allows nonprofits to raise funds from their supporters via the internet, usually using an online donation page. What is online fundraising?

Ideas 98

Ideas Online Guide Fundraising 98

Tech Soup

AUGUST 6, 2015

it is just too much work when no one is supporting your efforts. What if you brought in lunch for the office if you were able to hit key benchmark goals? By implementing Google Analytics tracking on parent information and sign-up pages, we could see which channels were sending the most qualified parents. Sound familiar?

Culture 36

Culture Data Create Case Study 36

Connection Cafe

DECEMBER 15, 2010

Understand the difference between metrics and analytics. Once you understand and evaluate various key metrics and corresponding benchmarks, you can use your analysis as a blueprint to think strategically about how to improve your event’s future fundraising results. Analytics has been a recurring theme this year.

Marketing 55

Marketing Tips Online Analysis 55