Benchmark Channel Headline Rate 
Pamela Grow
JUNE 28, 2023
Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!
Connection Cafe
FEBRUARY 5, 2018
The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. Email newsletters saw similar declines.
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Care2
AUGUST 22, 2013
Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.
M+R
JANUARY 5, 2024
Some of the nonprofits that reported the largest increases in revenue are those providing direct relief in Gaza and Ukraine — urgent, headline-driven campaigns coinciding with the end-of-year season can yield record-breaking results. Average gifts were down – but large gifts may have switched channels. So let’s dig a little deeper.
Get Fully Funded
AUGUST 1, 2022
If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. Include your most popular social media channels at the bottom of your newsletter. You’ll see your engagement rate drop and unsubscribe rate climb. Social media links.
Nonprofits Source
SEPTEMBER 8, 2017
According to a benchmark report , the average one-time email gift is $87! However, if you notice deliverability or response rates have declined but your email list is growing, it may be worth taking a look at other providers. 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. But where do you start?
Tech Soup
JUNE 20, 2016
This stark statistic, revealed in the 2016 M+R Benchmarks Study , is a reminder of the challenge of raising money online. By doubling the completion rate from 15 percent to 30 percent, you're basically doubling your revenue through this all-important and fast-growing fundraising channel. Start with a Strong Headline.
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