Benchmark Channel Headline 
M+R
APRIL 29, 2021
There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Others prefer a sense of community and the chance to ask questions, and a few hundred of them joined us for a Benchmarks webinar yesterday. . This year’s big headlines are: . Read time: 2 minutes.
M+R
MAY 31, 2024
This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance. Fans of this year’s Benchmarks will recall that an increasing number of nonprofits seem to already be experimenting with this format, and that we think it’s a major factor in the strong ROAS we reported for display ads!
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M+R
JUNE 22, 2021
June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .
Pamela Grow
JUNE 28, 2023
Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2013
You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video.
Connection Cafe
FEBRUARY 5, 2018
The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. It’s especially gratifying to see this shift in a period where “rage donations” have grabbed headlines. Key takeaways. Want to learn more?
Care2
AUGUST 22, 2013
Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.
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