Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Total online fundraising is up 8% YOY, with double digit growth in both repeat and sustained giving. The total number of email recipients was up 72%.

Benchmark 55

Benchmark Metrics Report Online 55

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% Optimize Online Giving. increase in fundraising email revenue.

Online 103

Online Fundraising Benchmark Adwords 103

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

JULY 27, 2023

That assumption was also backed by years of UCS’s email fundraising metrics consistently beating M+R benchmarks. If too little cultivation was a real problem, we’d have seen it show up in fundraising metrics, right? Well, in the last few years, email metrics did start to decline.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Nonprofit Tech for Good

OCTOBER 25, 2019

By Brent Merritt , a digital strategy consultant at Metric Communications and blogger at The Caliper. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.”.

Facebook 217

Facebook Raise Fundraising Audience 217

The Storytelling Non-profit

JANUARY 24, 2022

One of the best storytelling tips I can give you is to set yourself up for measurement success from the very beginning. The very best advice I can give you on storytelling is to always start with the end in mind. Let me give you some examples of what I mean by this. Begin with the End in Mind: What’s Your Desired Outcome?

ROI 67

ROI Storytelling Measure Story 67

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. Combine all this knowledge with your free copy of the Benchmarks Extra: Facebook study , and you’ll be rocking your organization’s Facebook page in no time! EdgeRank gives these higher value for news feeds.

Metrics 64

Metrics Facebook Question Benchmark 64

Allegiance Group

MAY 16, 2024

Nearly all new reports and benchmarks show a decline in both donors and dollars, and the Fundraising Effectiveness Project’s (FEP) latest Quarterly Fundraising Report is no exception. The new FEP report compares overall philanthropic giving trends in 2022 and 2023. One way is through subscription-based giving.

Trend 52

Trend Podcast Nonprofit Retention 52

Neon CRM

AUGUST 24, 2023

Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. Fundraising Effectiveness Project (FEP) The Fundraising Effectiveness Project (FEP) is the industry standard for donor retention stats and other related donor engagement metrics.

Hype 52

Hype Research Marketing Benchmark 52

Allegiance Group

FEBRUARY 14, 2023

It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. We recommend you start with these 7 Key Database Metrics. Set your acquisition goals and budget. Compare this to the cost to acquire.

Mail 52

Mail Donor Strategy Files 52

CauseVox

APRIL 13, 2022

Peer to peer fundraising campaigns generally fall into two categories: Launched by your organization: These campaigns can be event-based or centered on specific giving days and projects, such as #GivingTuesday. Flexible metric counting for donations, activity, and impact. Invest In Kid’s Giveaway Information On Their Giving Page.

Fundraising 77

Fundraising Benchmark Campaign Raise 77

CauseVox

OCTOBER 11, 2021

Once we hit November and we’ve gotten through Halloween, Daylight Savings Time, and the first frost, it’s officially the holiday season – and for nonprofits, that means it’s also time for year-end giving campaigns. Why is year-end giving such a big deal? Creating A Plan For Year-End Giving 2021.

Guide 76

Guide Giving Campaign Social Media 76

Bloomerang

MAY 31, 2022

A well-developed fundraising strategy will accomplish the following: Gives your team a guiding blueprint for decision-making. A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Also, review your fundraising metrics and data from previous campaigns. Online fundraising.

Strategy 106

Strategy Develop Fundraising Nonprofit 106

Connection Cafe

MAY 13, 2019

Did you know that nearly eight out of ten new alumni donors don’t give again the following year? If not, stop reading this right now and start reading this year’s donorCentrics ® Higher Education Alumni Giving Report. As the 2018 report shows, once donors reach $1,000, 77% of them continue to give the following year.

Report 21

Report Strategy Giving Fundraising 21

Connection Cafe

SEPTEMBER 6, 2017

When Giving Tuesday started six years ago, it was about sparking a movement—giving people and organizations a day specifically dedicated to giving back. According to Blackbaud data, online giving last #GivingTuesday was up 20% on a year-over-year basis compared to 2015. Supporters are ready to give.

Campaign 48

Campaign Create Giving Org 48

M+R

FEBRUARY 4, 2021

Before we get into specifics, some business about how we looked at this data: because Giving Tuesday jumps around, we can’t just look at December revenue year over year and keep things apples to apples. Giving Tuesday: December Edition. There are so many reasons to love Giving Tuesday. On to the goods! . The revenue, of course.

Fundraising 98

Fundraising Gift Rate email 98

Connection Cafe

APRIL 1, 2020

The world is going to face economic challenges and there are various key metrics to monitor as this happens. Donors in the past have adjusted giving via downgrades. These events can cause a metric like retention or new donor acquisition to swing up and down. Donors are looking for a way to help.

Environment 46

Environment Teach Fundraising Lesson 46

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. It’s time to shift gears and give email the attention it truly deserves. It gives extra insight into what’s inside. and give prospective subscribers a compelling reason to opt into your email list.

email 52

email Rate Social Media ROI 52

Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. In this image we have selected the feed hits by the source “iTunes” which then gives us overall and quarterly data (screenshot from Podtrac). Ways to measure a podcast's success! To be clear, this is overkill.

Podcast 52

Podcast Measure Feeds Plugin 52

Care2

SEPTEMBER 30, 2014

Also give people several options to contribute money – one time giving, monthly giving, etc. Make sure you cross promote your fundraising campaigns across multiple channels such as your website, email appeals, social networks, direct mail, telemarketing, etc.

Studies 78

Studies Online Fundraising Nonprofit 78

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. Email Marketing Integrated Marketing Lead Generation Metrics Online Fundraising'

email 77

email Fundraising ROI Rate 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels. Case study is here ).

Social Media 99

Social Media Measure Media Social 99

NTEN

SEPTEMBER 24, 2009

Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. Online Giving Tops $15 Billion in 2008.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. As you have probably experienced yourself, raising money for your nonprofit campaign on social media is like pulling teeth.

Social Media 78

Social Media Raise Money Media 78

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. It points to some great momentum in online giving. Over the past few years, online giving has become an increasingly significant source of new donor acquisition. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) “People are still giving.

Convio 31

Convio Benchmark Studies Social Media 31

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. While understanding your donor’s lifetime value or your email open rate is great, these numbers alone won’t give you the insight you need to engage your constituents.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of ROI benchmarks.

Social Media 50

Social Media Media Social ROI 50

Connection Cafe

FEBRUARY 22, 2016

It gave their online giving an extra boost, supplementing their email and direct mail campaigns. Maximizing Each Channel. To increase online giving, nonprofits often crank up their number of fundraising emails. So while email remains a strong generator of online gifts, other channels need to be maximized. Of course not.

Online 20

Online Fundraising Websites Channel 20

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? They also help cross-promote other channels and engagement opportunities. And best of all, they're automated!

email 55

email Marketing Registration Stats 55

Connection Cafe

AUGUST 9, 2013

While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. I cover more —mobile, channel integration, messaging, structure—in a recent AFP webinar, which you can watch here. How to Personalize Your Emails.

email 48

email Campaign Test Benchmark 48

Qgiv

APRIL 8, 2024

Most people are familiar with Giving Tuesday —a single 24-hour day of giving on the Tuesday after American Thanksgiving. But Giving Tuesday doesn’t have to be the only nonprofit giving day on your organization’s fundraising calendar. Why should you host a nonprofit giving day?

Giving 52

Giving Tips Nonprofit Hosting 52

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Connection Cafe

AUGUST 1, 2013

Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38

Offline Support Online Donor 38

sgEngage

MAY 17, 2021

The following Q&A is excerpted from the Blackbaud Institute’s Charitable Giving Report Spotlight: Using 2020 Data to Transform Your Higher Education Institution’s Strategy. The CASE Voluntary Support of Education Survey (CASE VSE) indicates that the majority of restricted giving to endowments is given for student financial aid (39.7%

Education 58

Education Conversation Giving University 58

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. Giving Good Poke.

ROI 50

ROI Widget Cambodia Metrics 50