M+R

JUNE 22, 2021

June 24, 2–3:30pm ET: “2021 M+R Benchmarks: A Deep Dive” with The Nonprofit Alliance. This year’s annual M+R Benchmarks Study includes front-page news, long-form analysis, mild-mannered reporting, and even a crossword puzzle all about the newest news and topical trends affecting nonprofit digital marketing, advocacy, and fundraising. .

Benchmark 52

Benchmark Studies Digital Analysis 52

Allegiance Group

FEBRUARY 14, 2023

It should be noted that direct mail is just one channel to acquire new donors. A robust fundraising program should use all available channels to acquire, renew and retain donors. We recommend you start with these 7 Key Database Metrics. Set your acquisition goals and budget. Pay attention to the average unit of sale.

Mail 52

Mail Donor Strategy Files 52

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Care2

SEPTEMBER 30, 2014

Be clear how their donation will make a difference. If your nonprofits, does not have time to do this right now, just be sure you send them at least one email welcoming them to your community and the different ways that they can get involved. You need this information to tailor appeals to different segments of your list.

Studies 78

Studies Online Fundraising Nonprofit 78

Pamela Grow

JUNE 28, 2023

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. According to the Nonprofit Email Engagement Benchmark Study by M+R , the average email open rate for nonprofits is around 25%, while the click-through rate hovers at 2.5%. The numbers don’t lie!

email 52

email Rate Social Media ROI 52

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 4: Define your benchmarks. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi.

Results 98

Results Metrics Measure Associations 98

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement. Regularly collects data but in a bunch of different spreadsheets and collected by different people.

Results 95

Results Data Charlotte Measure 95

M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. SMS was 2020’s hottest not-so-new channel. Overall email volume remained basically flat.

Fundraising 98

Fundraising Gift Rate email 98

Care2

AUGUST 28, 2013

In my experience, the biggest difference in the varying payback on a Care2 multi-channel donor acquisition campaign (or any online acquisition) tends to be the total number of fundraising appeals that an organization sends to its supporters. In short, more good emails = more revenue. Email marketing is mainly a numbers game.

email 77

email Fundraising ROI Rate 77

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels. Case study is here ).

Social Media 99

Social Media Measure Media Social 99

Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. None of these tools gives us 100% accuracy on our listeners, rather a benchmark to try to build on. The most attractive aspect of the medium is how intimate the relationship can be with the audience.

Podcast 52

Podcast Measure Feeds Plugin 52

Connection Cafe

MAY 13, 2019

As you begin to think about your strategy and goals for next fiscal year, it’s good to spend some time understanding the current climate and key metrics within higher education fundraising. Unlike some metrics in this analysis, there is little difference between public and private institutions. .

Report 21

Report Strategy Giving Fundraising 21

Care2

AUGUST 22, 2013

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Create a content calendar for the month including the target publish date, channel (Website, Facebook, Twitter, etc) topic or related initiative, call-to-action, and the staff person responsible for producing each piece of content for the month.

Online 71

Online Tips Calendar Test 71

Care2

MAY 16, 2011

Nonprofits should optimize what they are already doing with different devices rather than abandoning email. Test these different channels and see what your response rates look like. While there are plenty of nonprofit benchmark studies that have been conducted over the years, every organization is different.

Websites 66

Websites Rate Test Benchmark 66

NTEN

SEPTEMBER 24, 2009

The end-of-year online fundraising opportunity only underscores the importance of this channel as a giving source. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Compare that with a recent downward trend in donor acquisition using offline channels like direct mail.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

I've definitely added that link to my social media metrics personal learning space ) She recently pointed to a blog post called " Ten Ways To Measure Social Media Success " by Chris Lake. Chris suggests: Before you start the clock it is a good idea to benchmark where you’re at. Make a note of ROI benchmarks.

Social Media 50

Social Media Media Social ROI 50

Care2

MARCH 26, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Convio 31

Convio Benchmark Studies Social Media 31

Tech Soup

MARCH 12, 2013

In their gigantic 2011 email benchmark report, Marketing Sherpa indicated the most effective way to improve email message relevancy was to automatically send email based on triggers.What's a triggered email campaign? Community signup welcome series – Introduce community features at different intervals.

email 55

email Marketing Registration Stats 55

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Social Media Nonprofit 52

Connection Cafe

AUGUST 9, 2013

Use Personalized Messaging on Different Audiences. MarketingSherpa’s gigantic 2011 Email Marketing Benchmark Survey found that, in the corporate world, the most effective email elements to test are: Target audience. Landing page. Subject line. Call-to-action link. Send another one to a different 10 percent.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

Establishing metrics for this campaign was difficult in that we didn’t have anything to use as a benchmark. Our digital engagement success is evolving based on our experience and it is difficult to outline what metrics of success might look like. What does success look like? Pledges to Get Affiliated/Trained: 129 (Goal 250).

Hurricane 98

Hurricane Measure Social Media Pledge 98

Connection Cafe

SEPTEMBER 30, 2020

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. Average gifts, retention rates, channel giving, big data, small data…the sheer volume of information involved with fundraising can be daunting.

Benchmark 43

Benchmark Analytics Strategy Fundraising 43

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

  Does it make a difference to my business?     Get granular about how customers feel re: different features.   Treating it like a customer channel.      Treating it like a customer channel.      Used it for metrics around the blog community. 

Marketing 50

Marketing ROI Influence Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Success Metrics for Your Social Fundraising Plan. E-Metrics Panel Presentation.

ROI 50

ROI Widget Cambodia Metrics 50

Neon CRM

MAY 31, 2023

By identifying the different touchpoints and interactions that donors have with your organization, you can hone your communication and donor engagement strategies to better speak to each step of that process. This can occur through various channels such as social media, word of mouth, or advertising.

Donor 52

Donor Management Guide Retention 52

CauseVox

OCTOBER 11, 2021

Is it best to create a monetary goal or one based on impact metrics? A year-end campaign with a goal of $5,000 is much different than one set at $100,000. Urgently-needed funds will also make a difference in your messaging and timeline as opposed to funds that can be used in a year or two. Is there income you need to make up?

Guide 76

Guide Giving Campaign Social Media 76

M+R

FEBRUARY 10, 2022

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. . As with our annual Benchmarks Study , our goal here is to report on the largest dataset we can in order to provide useful averages and overall trends.

Fundraising 116

Fundraising Gift Analysis Channel 116

Tech Soup

AUGUST 6, 2015

What if you brought in lunch for the office if you were able to hit key benchmark goals? By implementing Google Analytics tracking on parent information and sign-up pages, we could see which channels were sending the most qualified parents. All these methods can create a fun atmosphere around your new data culture.

Culture 36

Culture Data Create Case Study 36

Nonprofits Source

JANUARY 23, 2023

By testing different versions of your ads, they’ll discover exactly what inspires your audience to take action. They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives. A/B testing. They’re one of the few U.K.-based

Grant 52

Grant Google Management Guide 52

Connection Cafe

DECEMBER 15, 2010

When it comes to your fundraising events, if you were starting over, how different would they look? Understand the difference between metrics and analytics. One result of your data analysis should be to identify differentiated segments from within the whole of the participant pool, and then to target these segments differently.

Marketing 55

Marketing Tips Online Analysis 55

Bloomerang

MAY 30, 2022

While every fundraising plan looks a bit different, they all involve the same planning steps and core ingredients. Donors want to know that their contributions will actually make a difference. Prepare your marketing channels. These marketing channels might include: Social media. Benchmarks to hit along the way.

Guide 131

Guide Fundraising Social Media Channel 131

Candid

JUNE 20, 2023

Candid’s team of technologists (of which I am a member) has been charged with providing multiple channels to make this information freely available and easily accessible. This information can also help you set benchmark KPIs and metrics that are important for your organization to track over time.

Demographics 88

Demographics Accessibility Data Free 88

Classy

JUNE 24, 2021

Metrics matter because they give your nonprofit insights on decision-making and provide evidence for what kind of content to share. However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. Benchmarking Your Engagement Rate. Link clicks. Conversion Rate.

Social Media 122

Social Media Conversation Track Media 122

Bloomerang

JUNE 20, 2023

How to create an online fundraising strategy Tips for a successful online fundraiser 10 effective online fundraising ideas 8 online fundraising metrics to track Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Ideas 100

Ideas Online Guide Fundraising 100

Bloomerang

JULY 20, 2023

And remember: Every nonprofit budget is different, so be sure to stay within your means when you craft your online fundraising strategy. For any communication platform you choose, remember that messages sent to your entire donor base are less likely to gain traction than messages tailored to different supporter segments.

Ideas 81

Ideas Online Fundraising Tips 81

Care2

MAY 4, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) April 27 , 2009 10:30 AM - 12:00 PM 3.

Social Media 28

Social Media Conference Advocacy Online 28

M+R

JANUARY 31, 2023

The averages we report for each metric are medians — they represent the middle nonprofit out of all those that provided data. The playlist also looked different for different types of nonprofits — every single environmental group that reported data in our sample experienced a decrease in year-over-year overall revenue.

Fundraising 116

Fundraising Gift Digital Flash 116