M+R

OCTOBER 20, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 21

Benchmark Studies Trend Advocacy 21

Nonprofit Tech for Good

MARCH 20, 2024

Direct mail was the second most preferred channel at 21%, followed by social media (17%), text messaging (8%), and phone calls (2%). M+R Benchmarks ] Online Giving The average gift made on desktop devices is $194; for mobile users, the average gift is $94. [ M+R Benchmarks ] Monthly giving accounts for 28% of all online revenue. [

Statistics 229

Statistics Fundraising Online Nonprofit 229

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Across channels and platforms, we end up with answers about what is working and what’s not, trends in nonprofit strategies, and insight into supporter behavior. . Related Links: Benchmarks UK is here! Sign up now

Benchmark 105

Benchmark Data Map Help 105

M+R

APRIL 22, 2021

We are excited to report that the 2021 M+R Benchmarks Study is ready for you. Thanks to contributions from 220 amazing nonprofit participants, this year’s Benchmarks Study covers detailed data including digital ads, social media, email, web traffic, mobile messaging, and more. . Audiences grew across all digital channels.

Benchmark 105

Benchmark Studies Hunger FAQ 105

M+R

NOVEMBER 29, 2021

Hoping to hop on the 2022 Benchmarks train? This Friday (December 3) is the last day to sign up to be part of the next Benchmarks journey ! And please reach out to benchmarks@mrss.com with any questions. The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data.

Benchmark 98

Benchmark Advocacy Studies Analysis 98

TechSpot

AUGUST 11, 2022

Intel revealed the Arc A750 benchmarks for 48 games in a new video on its YouTube channel. Forty-two of these are DirectX 12 titles that include Red Dead Redemption 2 and Assassin's Creed Valhalla, while six are Vulkan games such as Doom Eternal and Ghost Recon Breakpoint. Intel insists that none were cherry-picked.

Benchmark 105

Benchmark Game YouTube Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

I remember thinking to myself at the time, well if one networked nonprofit can do this, couldn’t a network of networked nonprofits use real-time collaborative benchmarking data sharing for learning? Number of followers has become a benchmark stat like the number of hits on our web pages used to be.

Benchmark 95

Benchmark Network Learning Museum 95

NetWits

JUNE 7, 2012

Even though December is a universally-accepted annual benchmark that signifies conclusion, certain sectors have their own benchmarks that they count on for donation surges. For example, June serves as the annual benchmark for educational sectors, as it denotes the academic year’s end. Non-December Surges.

Online 221

Online Fundraising Benchmark Report 221

TechSpot

JUNE 16, 2022

YouTube channel HDTVTest was the first to highlight a potential cheating issue in Samsung's S95B QD-OLED TV. It appears this wasn't an isolated incident as FlatpanelsHD found the same discrepancy on the Samsung QN95B Neo QLED LCD TV.

Benchmark 126

Benchmark Test YouTube Channel 126

NetWits

AUGUST 8, 2012

Yet one of the most striking findings in our 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report was that, in aggregate, online-acquired donors still have much higher cumulative value over the long term than traditional, mail-acquired donors. The Importance of Moving Donors Offline.

Offline 219

Offline Donor Online Fundraising 219

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. Have you benchmarked this data against other similar types of nonprofits? Rick Kats kindly sent me a spreadsheet of metrics for 6 nonprofits that were early adopters, using it consistently and best practices.

Benchmark 104

Benchmark Nonprofit Photography Ratio 104

NetWits

NOVEMBER 15, 2011

While a large majority of donations are still made by check (79 percent), online fundraising is the fastest growing donation channel. – eNonprofit Benchmark study. 13% – eNonprofit Benchmark Study. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. The average 1x donation is $60.00.

Fundraising 234

Fundraising Blackbaud Donation Charity 234

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

A benchmarking process can be as simple as finding a handful of similar nonprofit organizations and comparing your key performance metrics. Take this example comparing nonprofits performance in pinerest. Or you may use a sector wide benchmarking study such as the NTEN Social Networking Benchmarking Study. By: Rebecca Shore.

Social Media 105

Social Media Benchmark Project Global 105

Nonprofit Tech for Good

FEBRUARY 12, 2021

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. Use a multi-channel approach. For any fundraising campaign, you’ll see the best results from using every channel available to you.

Fundraising 290

Fundraising Effective Nonprofit Donation 290

Nonprofit Tech for Good

AUGUST 6, 2023

1) Multi-Channel Strategy Employing a multi-channel strategy helps nonprofits reach a wider audience with their year-end campaign. Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors.

Fundraising 238

Fundraising Practice Guide Campaign 238

Fast Company Tech

MARCH 18, 2025

Later, the advent of new marketing tactics and an increased focus on social channels thrust marketers into the spotlight in a way they hadnt been before. These new channels gave marketers new access to real-time data, requiring more resources to be successful and leading to increased scrutiny of how they were using those resources.

ROI 82

ROI Channel Measure Results 82

Neon CRM

MARCH 26, 2025

Nonprofit email benchmarks are more than interesting data points. Comparing your own performance to industry benchmarks can help you identify areas to improve your email strategies. These benchmarks are based on the performance of 37,472 individual email campaigns sent by Neon One clients in 2022. Thats okay! Sign me up!

Benchmark 80

Benchmark email Nonprofit Rate 80

M+R

SEPTEMBER 10, 2024

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). This year for the first time, we’re sharing the Food Bank Edition of Benchmarks publicly!

Benchmark 64

Benchmark Hunger Advocacy Channel 64

NetWits

JUNE 24, 2011

At these times I can really relate to direct mail specialists, who’ve dealt with their channel being out of vogue for a decade. So I’ve been extremely gratified to see the buzz surrounding Blackbaud’s 2011 donor Centrics Internet and Multichannel Giving Benchmark Report. The report, which covers 15.6 million donors and more than $1.16

Fundraising 153

Fundraising Offline Channel Mail 153

M+R

NOVEMBER 28, 2022

The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. We hope you’ll join us and participate in our upcoming 2023 M+R Benchmarks. And reach out to benchmarks@mrss.com if you have any questions!

Benchmark 75

Benchmark Studies Trend Advocacy 75

NetWits

MAY 30, 2012

So what’s the harm in dropping a channel? It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. It sure would save a lot of time and money.

Online 234

Online Fundraising Offline Mail 234

NetWits

JUNE 14, 2012

Donor Movement Across Channels. Watching this growth in online giving, combined with the steady performance in offline giving, can cause nonprofits to mistakenly believe that donors are seamlessly flowing between channels. Follow-ups to offline donors, meanwhile, should still be designed to retain giving in that channel.

Offline 209

Offline Donor Online Giving 209

Nonprofit Tech for Good

JULY 5, 2020

We studied 778 nonprofit organizations’ video posts on Facebook, Twitter and Instagram from January 1, 2019 – December 31, 2019 to establish benchmarks, identify trends, and uncover insights. We analyzed the Top 100 Most Engaging Nonprofit Videos Per Channel and found that the most engaging content types were: Animals, kids & cuteness.

Video 321

Video Share Social Nonprofit 321

M+R

APRIL 24, 2024

The latest edition of the annual M+R Benchmarks Study has arrived, and here’s your ticket to ride. Total advertising investment — including both digital and non-digital channels — increased by 13%. About half of M+R Benchmarks participants reported working with social media influencers in 2023. Sign up now!

Benchmark 69

Benchmark Studies Social Media Ireland 69

Nonprofit Tech for Good

NOVEMBER 30, 2014

Your content strategy thus far has focused on what types of content your nonprofit plans to create and what channels it will use to distribute the content. Marketing is the strategic use of content and communication channels for direct gain. The following is an excerpt from Mobile for Good: A How-To Fundraising Guide for Nonprofits.

Communication 265

Communication Online Nonprofit Social Media 265

CauseVox

DECEMBER 2, 2024

With updated benchmarks, you’ll have a roadmap to guide your campaign and keep your team focused. And don’t rely on just one channel; emails, social media posts, and direct mail all play a part in meeting donors where they are. To keep their attention, you’ll need to meet them across multiple channels.

Campaign 88

Campaign Fundraising Social Media Donor 88

The Next Web

NOVEMBER 25, 2013

The company says that more than 30,000 tech companies are already sharing their data to generate the benchmarks, although it keeps names of the specific companies participating anonymous and private. Compass builds upon the benchmarking that was previously available to contributors to Startup Genome.

Data 147

Data Companies Benchmark Paypal 147

Nonprofit Tech for Good

APRIL 2, 2020

The average nonprofit website has a 1% conversion rate ( according to the M+R Benchmarks report ) and this means that 99% of the people you get to visit your website leave without donating or subscribing to your email list. At the end of the day though, making small changes to your forms or calls-to-action can drive big gains.

Metrics 309

Metrics Digital Marketing Nonprofit 309

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates.

Benchmark 70

Benchmark Studies Nonprofit Money 70

The Science Behind Engaging your Supporters

MAY 15, 2019

Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. Online revenue growth has plateaued. What’s the state of your monthly giving program?

Benchmark 81

Benchmark Digital Report Advocacy 81

TechSpot

NOVEMBER 9, 2020

The worrying news comes from the GameGPU YouTube channel (via DSOGaming). The in-game benchmark has it averaging around 56 fps, though some sections fall as low as 40 fps. It appears to show Valhalla running on Nvidia’s Ampere flagship paired with a Core i9-10900K.

Benchmark 111

Benchmark YouTube Channel News 111

Amy Sample Ward

MAY 6, 2012

Email is still a major component of organizational communication and a channel used by nonprofit supporters and donors; it is critical that it grows and develops to match the changing ways we use it and share messages. You can download them now for free.

Conference 197

Conference Fundraising Social Technology 197

NetWits

MAY 19, 2011

Below are a few suggestions for ways to recognize constituent’s efforts: Create recognition opportunities for reaching key benchmarks, such as size of team, number of event recruits, and amount of money raised. Utilize naming opportunities to recognize above described benchmarks. Saying Thanks.

Relationship 208

Relationship Fundraising Tips Raise 208

TechImpact

OCTOBER 10, 2013

Benchmarking. Making information readily available to staff members keeps communication channels open and welcoming to questions and feedback about the new service. After the technology has been added to your organization’s daily workflow, take some time and gain feedback from your staff. What would make adoption easier?

Technology 138

Technology Strategy Nonprofit Adopt 138

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Mobile list size grew by 35% in 2017.

Benchmark 62

Benchmark Digital Trend Report 62

M+R

FEBRUARY 13, 2025

They expanded their audience reach and tried new channels. We saw in our 2024 Benchmarks study that the median nonprofit was sending only 7.7 Audio and CTV Maybe youre already optimized in the traditional ads channels, (social, display, and search) and want to take the next step. What do we mean by make the most of it?

Fundraising 109

Fundraising Nonprofit Benchmark Audience 109

sgEngage

NOVEMBER 10, 2010

Actually, it’s single channel communication that’s dead. Donors Flip Channels Dunham+Company has new data out in “A National Survey of the Impact of Offline Communication on Online Donations.&# Donors flip channels. The key for nonprofits is to focus on the experience a donor has when they switch channels.

Mail 91

Mail Trend Nonprofit Blackbaud 91