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Newly Released! The 2020 Global Trends in Giving Report

Nonprofit Tech for Good

Now in its third edition, the 2020 Global Trends in Giving Report provides 100+ donor benchmarks for NPOs, NGOs, and charities worldwide. In addition to the global benchmarks, this year the benchmarks are also available for six regions: Africa. 96% of donors worldwide say that NPOs are essential for creating social change.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

Sponsored by Network for Good – an easy-to-use all-in-one nonprofit fundraising platform. You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword. The more often you review and make changes as needed, the better your ads might perform!

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Creating Open Doors: Sponsors Who Ask to Contribute

Greater Giving

What if you could skip that step, and instead create an open door for sponsors to offer up their own donations—without even having to ask for money? Focus Conversation on the Sponsor, NOT You. From your very first pitch to a potential sponsor, you should be gearing every conversation to what the sponsor wants.

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How Your Nonprofit Can Effectively Fundraise Using RoundUp App

Nonprofit Tech for Good

According to the 2020 Benchmarks Data from M+R , overall online giving revenue increased by 10% in 2019, and revenue from monthly gifts increased by 22%. RoundUp App automatically rounds users’ credit or debit card transactions up to the nearest dollar and donates the “change” to your nonprofit.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

It’s a good practice to occasionally tag important partners and sponsors in image tweets, but doing so often will only annoy them. So, be sure to regularly retweet partners, chapters, staff, activists, donors, and sponsors. CircuitEditor regularly hosts Twitter Chats on the subjects of social change and philanthropy in Africa.

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Marketing Automation: The Future of Fundraising for Your Nonprofit

Nonprofit Tech for Good

Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. Automation platforms have testing defaults, but you can change the parameters to suit your needs. 2) A/B Testing Not sure what subject line to go with? Which email copy is best? Test both!

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Your Guide to Year-End Fundraising Best Practices

Nonprofit Tech for Good

Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.