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iOS 15 Email Marketing: Adapting to Increased Privacy

Whole Whale

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? Benchmark Data Now. Email Opens + User IPs.

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Move DEI Beyond Words

.orgSource

Revelio Labs’ 2023 report on the state of DEI and the impact of last year’s layoffs, found that DEI-focused roles “experienced a nearly 40% churn rate at companies engaged in layoffs, as compared to about 24% for non-DEI roles.” This statistic indicates that the momentum to translate words into initiatives may be waning.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. Create custom graphics for powerful quotes, statistics, and call-to-actions. Include a link in your tweets as often as possible.

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How to fundraise successfully in the new era

Socialbrite

Online fundraising has changed markedly in recent years. R ecent years have ushered in a new era of fundraising — and nonprofit fundraising in particular has changed significantly. As noted in the 2021 M+R Benchmarks Study , nonprofits enjoyed a 32% bump in revenue from online sources from 2019 to 2020. Post by Annabel Maw.

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What We Talk About When We Talk About Open Rates

NTEN

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

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2023 Email Marketing Statistics for Nonprofits

Nonprofit Tech for Good

M+R Benchmarks ] 74% of nonprofits send an automated welcome email after joining a newsletter and these messages have an average open rate of 202% higher than traditional email campaigns. Neon One ] Nonprofits have an average open rate of 28.59% and an average click rate of 3.29%.

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10 Year-End Giving Statistics Every Fundraiser Should Know for 2023

Neon CRM

A cold wind cuts through the air, rattling through the brilliantly changing leaves and carrying with it the faintest cinnamon whiff of pumpkin spice latte. A form that carries your organization’s branding will garner trust in your donors, and forms that incorporate other key best practices will increase conversion rates.