Whole Whale

SEPTEMBER 3, 2021

The upcoming iOS15 update will create some changes in how email marketers use opens to track success and retarget their audiences — but as we all know, adapting to change is part of operating in the digital landscape. What can I do to prepare before the iOS15 changes? Benchmark Data Now. Email Opens + User IPs.

email 104

email Marketing Test Mail 104

NTEN

JULY 3, 2012

[This is part one of a series taking a closer look at the key benchmarks from our 6th Annual Nonprofit Technology Staffing & Investments Survey Report , conducted with The NonProfit Times. You can download the complete report for free here.] now you have 0.25 more tech staff!).

Benchmark 85

Benchmark Technology Nonprofit Survey 85

Amy Sample Ward

JANUARY 24, 2012

I come across so many great conversations, ideas, and resources all over the web every day. One of the things we wished for as we navigated the campaign: benchmarks. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009. of it staying the same.

Web 117

Web Indiana Case Study Bookmarking 117

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

We also identify a monthly theme to discuss in more in depth. We want to distinguish the salon from the informal knowledge sharing that happens daily on the web or behind pay walls by offering a regular synthesis of the stories, knowledge, tips, resources, and wisdom shared in real time in the salon. Data Analysis.

Summary 94

Summary Social Media Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

The Zoetica Salon is a free online space for peer knowledge sharing, but we hope to distinguish it from the informal knowledge sharing that happens daily on the web or behind pay walls. I believe this is because it is so difficult to measure behavior change. There are specific metrics for specific platforms.

Measure 102

Measure Social Media Media Benchmark 102

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

Stats 100

Stats Web Statistics NTEN 100

NTEN

MAY 20, 2013

You can download the complete report here , and don''t forget the companion online benchmarking tool , where you can compare some of your organization''s data against your peers in our research. This gives us (and you) a more comparable metric. In our latest survey, we decided to ask about technology staffing levels differently.

Ratio 85

Ratio Report Technology Roles 85

Zen and the Art of Nonprofit Technology

MAY 19, 2008

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study. Time will tell. {

API 100

API Kintera Open Source Benchmark 100

Connection Cafe

MAY 23, 2012

Last month I pointed out a few of the ways you can use Google analytics , or other web analytics tools, to gain a better understanding of your audience. The next step is to keep track of changes to audience and audience behavior. Your audience can change over time, or change behaviors as they adapt to new technology.

Benchmark 42

Benchmark Metrics Analytics Track 42

Care2

DECEMBER 30, 2012

According to the 2012 Nonprofit benchmark Social Network Benchmarking Report, 98% of nonprofits didn’t raise a dime on Facebook, which is second most trafficked site on the web in the U.S. These numbers are dismal and nonprofits should not expect these figures to change drastically heading into 2013.

Social Media 78

Social Media Raise Money Media 78

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. What needs to change? What are our successes and challenges?

Awareness 101

Awareness Tips Social Media RSS 101

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 11, 2009

One of the metrics that bloggers track is "Authority" or the number of blogs linking to a blog within the last six months. Most bloggers use the Technorati index to benchmark authority ranking. As the social Web and new services continue the migration and permeation into everything we do online, attention is not scalable.

Technorati 50

Technorati Change Blogger Austin 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

The economic crisis has changed the external environment. The tools are changing, so if you've settled into one way of using a particular social media tool or set of tools, don't set yourself on automatic pilot. Mapping Strategy to Metrics, Benchmarking, and ROI. What needs to change?

Social Media 99

Social Media Media Tips Social 99

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Forum One

AUGUST 20, 2008

Read More » Local Government Web Managers Notes: Responding to Economic Uncertainty Michael Walsh in Influence 18 May 2010 In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility. We also saw some.

Influence 50

Influence Social Media Internet Web 50

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Their behaviors will likely change over time. You benefit from the immediacy of the web. Get the report and read it. It points to some great momentum in online giving.

Attention 36

Attention Metrics Online Fundraising 36

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Produce a monthly website and online engagement report of key metrics. Change 2 homepage slideshow items on the website.

Online 71

Online Tips Calendar Test 71

Connection Cafe

JUNE 22, 2017

While it might seem a little early to start thinking about 2018 to some (hint: it’s not ), it’s the perfect time to benchmark where 2017 has taken you. A Philanthropist’s Guide to the Future : Philanthropy is changing. Are you on course to reaching those optimistic January goals and resolutions? Take the Quiz to see for yourself!

Resource 48

Resource Blackbaud Chart Retention 48

Connection Cafe

AUGUST 25, 2017

I often get asked questions about how a nonprofit’s website should look and behave and what benchmarking or evaluation tips I might have. What are the most important website metrics to measure? The metrics should follow those goals. These metrics can add color, but page views aren’t the story. Allison: It depends.

Design 35

Design Websites Practice Philadelphia 35

Connection Cafe

MAY 22, 2013

Define your key metrics – Do you want to increase form conversion rates, or increase average gift size, increase the number of people signing up for sustaining gifts, or some other factor? Gather information and resources – Benchmarks and tips are a great start. How much should I change in an experiment?

Technique 44

Technique Google Analytics Test 44

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2007

I have been knee deep researching and thinking about Web Analytics in general and Google Analytics in particular for a third screencast in a series I'm doing for NTEN. The research has been going slowly -- partly because web analytics is a very complex and geeky topic. Web Analytics As Simple Gifts To Measure Mission 3.

Screencast 50

Screencast Analytics Measure Web 50

Forum One

SEPTEMBER 17, 2007

Read More » Local Government Web Managers Notes: Responding to Economic Uncertainty Michael Walsh in Influence 18 May 2010 In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility. We also saw some.

Influence 50

Influence Social Media Internet Web 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. All the old dynamics are changing and its impacting everyone! She also mentioned a measurement dashboard that integrates social media metrics along with pr and web analytic measures.   Social media? .  

Social Media 50

Social Media Relationship Media Georgia 50

Forum One

AUGUST 14, 2007

Read More » Local Government Web Managers Notes: Responding to Economic Uncertainty Michael Walsh in Influence 18 May 2010 In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility. We also saw some.

Influence 50

Influence Social Media Internet Web 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

Points of Light Institute’s primary mission is to inspire, equip and mobilize people to take action that changes the world. We believe that civic engagement is a vital part of a healthy democracy and therefore promote and support volunteerism in the broadest sense. Is there a web site or other ways that you communicating this message?

Hurricane 98

Hurricane Measure Social Media Pledge 98

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content. Where Are The Gen-Y Bloggers Who Write About Nonprofits and Social Change?

ROI 50

ROI Widget Cambodia Metrics 50

Forum One

MARCH 27, 2007

Read More » Local Government Web Managers Notes: Responding to Economic Uncertainty Michael Walsh in Influence 18 May 2010 In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility. We also saw some.

Influence 50

Influence Social Media Internet Web 50

Care2

MAY 31, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

National 28

National Social Media Service Advocacy 28

Tech Soup

AUGUST 6, 2015

To be effective, you need some more information from your co-workers, but something has changed since that initial meeting. Vision : What is your organization's mission and what is the long-term impact of using your web analytics? Integrating data and analytics into your organizational culture can be a huge hurdle to overcome.

Culture 36

Culture Data Create Case Study 36

Connection Cafe

AUGUST 1, 2013

Being able to give with a minimum of effort and enabling donations with just a few mouse clicks or taps on a smart device has changed the way we want to act. When adapting your strategy to online you may want to try multiple channels and approaches, although you will encounter metrics which may not be so promising.

Offline 38

Offline Support Online Donor 38

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. The Online Donor Profile.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2008

Similar to what was going on ten years ago - how to fit the web strategy into the organization.   You need to quantify the trend and understand what it means or else you won't know what to change.  Biz 360:  They start with a baseline benchmark - and measure what they learn and adjustments the clients make. 

Marketing 50

Marketing ROI Influence Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

It feels good to get that off my chest because if only to commit myself to making some changes. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. I will look at benchmarking processes and analyzing benefits and values.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

I follow Tim O’Reilly ( O'Reilly Radar ) who coined the term Web 2.0. The simple fact is that “ Technology Changes, Humans Don’t." Use the Rule of Thirds : (1/3 Web + 1/3 One Way + 1/3 Social) = Online Marketing Budget The rule of thirds is not an Einstein theory, it is actually comes to us from the art world.

Marketing 70

Marketing Social Social Media Blackboard 70

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Forum One

MAY 11, 2005

Read More » Local Government Web Managers Notes: Responding to Economic Uncertainty Michael Walsh in Influence 18 May 2010 In the past few months, world-wide political and economic uncertainty has shaken global confidence, which in turn has resulted in continued market instability and volatility. We also saw some.

Influence 50

Influence Social Media Internet Web 50