Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

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Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

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sgEngage

MARCH 8, 2024

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Barriers to Email Measurement Keep Rising Measuring email performance has changed, and it continues to become more difficult.

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Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

Some describe this as “try it and fix it.&# It might seem like changing a flat tire while the car is still moving but for many Networked Nonprofits it is a secret to their success. Number of followers has become a benchmark stat like the number of hits on our web pages used to be. No one knew what I was talking about.

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Nonprofit Tech for Good

SEPTEMBER 17, 2023

You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword. The more often you review and make changes as needed, the better your ads might perform! We hope you found this blog helpful in measuring the success of your Google Ad Grants campaigns!

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Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

For me, what was most exciting was the group discussion about after reporting on the experiment about to how to design and measure the next experiment with a promoted post. Use promoted posts to accelerate the engagement of good quality content that you know from previous measurement insights performs well. Source: Tweet4Ok Blog.

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M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . When will this change go into place? In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% What will this change?

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2012

The new issue of the NTEN Change Journal is all about data! The issue contains lots of practical advice, an infographic of the NTEN benchmarks study, and and more. September Issue NTEN Journal. Or rather how we all should love data! It’s a must read for data nerds.

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Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

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NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ].

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Bloomerang

AUGUST 16, 2021

Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. You know what they say about measurement, right? Track your own data.

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TechImpact

OCTOBER 10, 2013

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Assess each what changed. Benchmarking. Image courtesy of Planet Side 2. Usability Testing.

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Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It also helps to break down your goal into monthly or quarterly benchmarks. How did you determine it?

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NetWits

NOVEMBER 11, 2010

We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified. Even if it’s simply driving people back to your website where they can engage with you more deeply, consume more content, learn more about your mission and programs and see how your non-profit is changing the world.

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email Profit Registration Review 212

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. As a result, emails expectations have changed. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. So what can nonprofits learn from the for profit world?

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Nonprofit Tech for Good

AUGUST 6, 2023

Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

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Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

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NTEN

JUNE 18, 2009

Keep an eye out for published studies from credible sources that provide acceptable benchmarks about efficiency or effectiveness of a particular technology. Metrics are a unit of measure. Tangible benefits are those we can easily measure and convert into dollars or time. Use ROI to drive change, if needed.

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Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. Social change is hard. And feedback requires measurement.

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Classy

JUNE 23, 2021

When your work changes the world daily, your nonprofit board should see just how impactful it is. Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board. NONPROFIT BOARD PRIORITY: Advance the mission.

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Nonprofit Tech for Good

MAY 25, 2024

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with? Test both!

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Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 10, 2011

I’d love to see a survey of nonprofit measurement practice that quantifies this. I’d be curious to see a benchmarking study on nonprofits on this topic that looks at how nonprofits apply measurement techniques and tools to improve their programs and demonstrate impact, including social media measurement.

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Connection Cafe

OCTOBER 28, 2014

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . Every one of the 20 cohorts measured in the report experienced positive growth in usable email file size. Usable email file size is up 8%.

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Benchmark Metrics Report Online 55

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos. Measuring brand awareness.

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Measure Video Marketing Guide 59

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 2, 2015

A few months ago, I facilitated a mini-innovation lab on measuring impact for grantees of the Google Nonprofit program at the Impact Hub. The group included a mix of Google grantees as well as measurement professionals. Create a roadmap for measuring your financial + social impact. Europe and Latin America. Report Out.

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Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

I’m teaching a graduate class at the Monterey Institute of International Studies based on my books, The Networked Nonprofit and Measuring the Networked Nonprofit. Benchmark Studies and Examples. The course is about how to leverage networks and social media for learning and impact.

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.orgSource

OCTOBER 17, 2023

leadership soapbox here to say that a digital culture uses objective data to measure and evaluate all of its activities. But no matter how perfectly you design the instrument, answering a series of questions will not provide the level of introspection that inspires real change. I’ll get on my Association 4.0

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Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. After all, it encompasses the measurement of knowledge retention, skill application, and behavior change among learners.

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Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs GyrusAim LMS GyrusAim LMS - Training programs play a pivotal role in the success of any organization. After all, it encompasses the measurement of knowledge retention, skill application, and behavior change among learners.

Metrics 52

Metrics Measure Analytics Training 52

Gyrus

MARCH 15, 2024

Measuring Training Effectiveness: Metrics and Analytics for Educational Institutes, Corporates, and NGOs Gyrus Systems Gyrus Systems - Best Online Learning Management Systems Training programs play a pivotal role in the success of any organization. This can be measured by surveys, interviews, or focus groups.

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Metrics Measure Analytics Training 52

Zen and the Art of Nonprofit Technology

APRIL 17, 2008

They have released two studies, one on the “wired wealthy&# and another which is a “nonprofit benchmark index&# study – basically providing some benchmarks for organizations to measure themselves against, traffic, email newsletter click through rates, etc. They’ve been doing some nonprofit research.

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ASU Lodestar Center

SEPTEMBER 22, 2021

In high-performing, flexible organizations, this openness to productive change–inclusion–becomes the status quo,” write Scott Nielsen and Helena Huang in the National Civic Review. An assessment tool can help identify strengths, challenges and gaps and help the board hold themselves accountable to reaching benchmarks and goals.

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Help Strategy San Diego Iowa 96

Media Cause

FEBRUARY 16, 2024

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. While societal change or financial instability may make folks more cautious about where they’re investing their money, it isn’t making them less human. They are behind the curve.

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Benefit Marketing Change Time 64

EveryAction

AUGUST 11, 2016

In fact, according to the annual Benchmarks report from NTEN and M+R , email fundraising revenue alone increased by a whopping 25% last year, outpacing the overall growth of other online revenue sources. Normally, fundraising teams use open rates, clicks, and conversion metrics to measure the success of email campaigns.

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