Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2013

Note from Beth: As part of my work this year as Visiting Scholar at the David and Lucile Packard Foundation, I’m running several peer learning groups based on the ideas in “ Measuring the Networked Nonprofit ” and Crawl, Walk, Run, Fly Maturity of Practice model. Because what gets measured gets better.

Measure 100

Measure Track Social Media Communication 100

Nonprofit Tech for Good

SEPTEMBER 17, 2023

You can use that benchmark to determine how well your ad copy is performing. This could mean changing your ad copy or pausing a keyword. The more often you review and make changes as needed, the better your ads might perform! We hope you found this blog helpful in measuring the success of your Google Ad Grants campaigns!

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Campaign Evaluation Grant Google 302

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 4, 2013

Note from Beth: You need a identify a measurable goal for your integrated social media strategy that can be linked to your organization’s overall results and pick a data point or KPI that you will collect along the way to measure success. Flickr Photo by Kevlar. By: Rebecca Shore.

Social Media 105

Social Media Benchmark Project Global 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

One problem is that many do not formulate a measurement strategy and are at a loss to justify their investment of time and resources or reap insights to improve what they're doing. . The report presents a framework for measuring social media effectiveness against those business results and presents standardized metrics.

Social Media 100

Social Media Measure Media Strategy 100

TechImpact

NOVEMBER 6, 2014

It seems like every day there’s another hot fad that every marketing company thinks will change the game. The initiatives most often cited by nonprofit marketers as ones they’ll begin working on within the next 12 months are: measuring content marketing ROI (39%), and developing a documented content marketing strategy (37%).

Content 119

Content Benchmark Marketing Report 119

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Many nonprofits often address measurement at the end of a project or program or fiscal year, but by putting it first it enables organizations to build a thoughtful strategy. Measurement Challenges.

Social Media 94

Social Media Summary Measure Media 94

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 23, 2011

Some describe this as “try it and fix it.&# It might seem like changing a flat tire while the car is still moving but for many Networked Nonprofits it is a secret to their success. Number of followers has become a benchmark stat like the number of hits on our web pages used to be. No one knew what I was talking about.

Benchmark 95

Benchmark Network Learning Museum 95

Google Research AI blog

FEBRUARY 17, 2023

In light of this data scarcity, we position FRMT as a benchmark for few-shot translation, measuring an MT model’s ability to translate into regional varieties when given no more than 100 labeled examples of each language variety. While human evaluation is the best way to be sure of model quality, it is often slow and expensive.

Benchmark 117

Benchmark Awareness Evaluation Language 117

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 30, 2012

For me, what was most exciting was the group discussion about after reporting on the experiment about to how to design and measure the next experiment with a promoted post. Use promoted posts to accelerate the engagement of good quality content that you know from previous measurement insights performs well. Source: Tweet4Ok Blog.

Measure 105

Measure Facebook Help Spam 105

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

When nonprofits started to read and apply our book, ” Measuring the Networked Nonprofit ,” I noticed this tweet from the ACLU in NJ showing a white board capturing their team meetings to define success for social media. How did your organization apply it to social media measurement? What is your measurement pilot?

Social Media 97

Social Media Measure Media Social 97

M+R

JUNE 10, 2021

Apple recently made an announcement about upcoming privacy changes to their products that could have a major effect on how nonprofits do email work. . When will this change go into place? In SparkPost’s 2021 Benchmark report, almost 40% of all opens and clicks came from an Apple Mail app client (25.7% What will this change?

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email Rate Open Change 122

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ? What does success look like?

Hurricane 98

Hurricane Measure Social Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2012

The new issue of the NTEN Change Journal is all about data! The issue contains lots of practical advice, an infographic of the NTEN benchmarks study, and and more. September Issue NTEN Journal. Or rather how we all should love data! It’s a must read for data nerds.

Journal 100

Journal NTEN Data Attention 100

The Verge

SEPTEMBER 16, 2021

Cardiologists are looking forward to the future of blood pressure tech — but the field still needs to catch up It’s been over two years since Samsung first announced that its Galaxy Watch would be able to measure people’s blood pressure. Blood pressure measurement is something we need to do a lot more a lot of,” she says.

Measure 98

Measure San Francisco South Korea Metrics 98

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2012

I Love Social Media Measurement. I tested out the five phases of falling in love with measurement. Given the topic was measurement, I couldn’t help but go a little meta and play with incorporating learning analytics into the instruction. This blog post shares some insights about those two somewhat disconnected ideas.

Social Media 97

Social Media Measure Analytics Media 97

Forum One

NOVEMBER 26, 2024

Sustainability Audits : Our sustainability audit toolkit can assess the environmental impact of your existing AI solutions and digital products, using rigorous metrics and benchmarks to identify opportunities for improvement.

Digital 104

Digital Impact United States Integration 104

TechCrunch

JANUARY 4, 2023

Other new features include Meeting Playback, which shows when engagement increased or dropped, Read Workspace for organizations to set benchmarks for meetings and Augmented Reality, which displays engagement and talk time in each participant’s window. Founder and investor Melissa Bradley outlines how to nail your virtual pitch meeting.

Measure 95

Measure Summary Webex Virtual 95

TechCrunch

NOVEMBER 23, 2021

According to OpenView’s annual Financial & Operating Benchmarks report , only 13% of nearly 600 companies surveyed named “burning too much cash” as one of their top three concerns, compared to 30% last year. And which benchmarks can they use to evaluate their performance? Measuring up.

Change 85

Change Benchmark Metrics Chart 85

Forum One

NOVEMBER 11, 2024

But that all changed in 2020 when the Covid-19 pandemic forced digital onto the front burner. Successful digital transformation doesn’t isolate itself within a single department or working group; it should change how every team and branch of your organization approaches its work.

Digital 104

Digital Time Nonprofit Strategy 104

NTEN

DECEMBER 19, 2011

The first step in starting to measure your impact is to identify the major outcomes that you want to examine. For each outcome, specify what observable measures, or indicators, will suggest that you're achieving that key outcome for impact. Read the complete article, "From Outcomes to Impact," by subscribing to the journal for free! ].

Measure 81

Measure Impact Issue Survey 81

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 69

ROI Channel Measure Results 69

Bloomerang

AUGUST 16, 2021

Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. You know what they say about measurement, right? Track your own data.

Analytics 126

Analytics Strategy Fundraising Social Media 126

TechImpact

OCTOBER 10, 2013

Upgrading your nonprofits technology is always a must-do, however not proving the proper post-implementation measures can lead to a lack of adoption or low use of new features, rendering the investment worthless. Assess each what changed. Benchmarking. Image courtesy of Planet Side 2. Usability Testing.

Technology 138

Technology Strategy Nonprofit Adopt 138

The Verge

MARCH 4, 2021

The letter calls on the FCC and other agencies to change their definitions of “high speed broadband” to anything above 100Mbps down and 100Mbps up — a shift that would prohibit the FCC from identifying an area as being served with broadband unless it met those speed criteria.

Internet 138

Internet Instructional Instruction Benchmark 138

Towards Data Science

DECEMBER 1, 2023

Static workload benchmark is insufficient. The standard way to evaluate ANN indexes is to use a static workload benchmark , which consists of a fixed dataset and a fixed query set. A static workload benchmark. This evaluation approach was popularized by the ann-benchmarks project which started 5 years ago. MIT Licence.

Benchmark 52

Benchmark Database Stream API 52

Nonprofit Tech for Good

MAY 25, 2024

Open rates , click-through rates , conversion rates , and other metrics measure the effectiveness of your fundraising efforts. Use benchmark data from past actions or other nonprofits to evaluate your campaigns, and then work to improve the metrics that matter most. 2) A/B Testing Not sure what subject line to go with? Test both!

Marketing 239

Marketing Fundraising Nonprofit Social Media 239

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 1, 2011

SMART Objectives are specific, measurable, attainable, relevant, and timely objectives. The Aspen Institute’s Nonprofit Advocacy Campaign guide points out they come in three flavors: Tactical: Tools and Techniques. It also helps to break down your goal into monthly or quarterly benchmarks. How did you determine it?

Social Media 131

Social Media Media Social Facebook 131

NetWits

JUNE 19, 2012

A 2011 Gleanster survey found the most important value drivers for top corporate email programs were: Testing and measuring everything. As a result, emails expectations have changed. Nonprofits are, unfortunately, often handcuffed by limited staff, budget and/or time. So what can nonprofits learn from the for profit world?

email 150

email Social Media Conference Test 150

Nonprofit Tech for Good

AUGUST 6, 2023

Clear Goal and Demonstrated Impact: By spotlighting specific stories and quantifying the outcomes of past contributions, donors will see their gifts as catalysts for positive change and want to give more. Common benchmarks include the number of new donors, the number of new email subscribers, or volunteer sign-ups.

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Fundraising Practice Guide Campaign 246

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2010

This panel will discuss realistic metrics and benchmarks any organization can use in their campaigns and ensure that your using the right strategies and tools to listen and engage your audiences on different social networks. Wall Street views it as the only legitimate means of measuring business performance. Notes and Resources.

ROI 104

ROI Social Media Media Social 104

Beth's Blog: How Nonprofits Can Use Social Media

MAY 11, 2016

When I heard about Guidestar’s plans to measure high performance at scale, I invited Jacob Harold, CEO and fellow ambassador to share a guest post about it on my blog. GuideStar Platinum: Measuring Nonprofit Performance at Scale by Jacob Harold. Social change is hard. And feedback requires measurement.

Measure 50

Measure Nonprofit Metrics Adopt 50

NetWits

NOVEMBER 11, 2010

We briefly touched how Email Communication is Changing back in January of this year and by now that fact has been solidified. Even if it’s simply driving people back to your website where they can engage with you more deeply, consume more content, learn more about your mission and programs and see how your non-profit is changing the world.

email 212

email Profit Registration Review 212

TechCrunch

APRIL 27, 2023

And, as far as our anecdotal evidence is concerned, most founders haven’t quite adjusted to the change. But first, let’s talk about how you shouldn’t measure your capital efficiency. Unfortunately, we see startups falling outside of these benchmarks all the time. This, in turn, showed “fake good,” bogus LTV:CAC ratio numbers.

Metrics 101

Metrics Benchmark Ratio Measure 101

TechCrunch

AUGUST 10, 2021

Pave, a San Francisco-based startup that helps companies benchmark, plan and communicate compensation to their employees, has raised a $46 million Series B. Pave launched with an ambitious goal: Can it measure pay across venture-backed tech companies in real time, and help startups move their comp table off of spreadsheets?

Tools 98

Tools Benchmark San Francisco Data 98

Socialbrite

OCTOBER 31, 2021

So, how do you measure your video marketing efforts? Measuring your video marketing. To know how to measure the effectiveness of your video marketing , you must first decide what the goal of the marketing is so you know what you’re looking for. Measuring the engagement of your videos. Measuring brand awareness.

Measure 59

Measure Video Marketing Guide 59

Amy Sample Ward

OCTOBER 18, 2009

As I announced recently , Advocacy Online and Fairsay have jointly produced a benchmark report to examine key e-campaigning performance measures. The benchmark data is derived from the activity of over 2 million supporters from 50 campaigning organisations in the UK, Canada, and several other countries. Download Reports.

Review 120

Review Benchmark Advocacy Action 120

TechCrunch

FEBRUARY 14, 2022

ARR is probably the most critical metric for a startup — it’s what investors look at to predict future growth and even measure relationship changes within your subscription base. Deeply understanding ARR can improve operational planning decisions, help with revenue forecasting, attract investors and more.

Benchmark 88

Benchmark Metrics Measure Statistics 88