Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. Benchmarking Major Gifts. Released in September, the 2017 Major Gifts Fundraising Benchmark Study (MGFBS), asked more than 600 organizations in the U.S. No matter the reason, we’re generous! .

Gift 35

Gift Strategy Benchmark Arts 35

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%?

Rate 61

Rate Open Benchmark Mail 61

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. Pursuing a multichannel marketing strategy using a variety of channels, from social media and email to direct mail, will allow you to expand your reach and promote your cause to the widest possible audience. Direct mail.

Strategy 107

Strategy Develop Fundraising Nonprofit 107

Connection Cafe

AUGUST 9, 2013

As a result, email expectations have changed. And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3

email 48

email Campaign Test Benchmark 48

Care2

MAY 14, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) This is down from 19% in 2007 and 21% in 2006.

Benchmark 28

Benchmark Social Media Studies Advocacy 28

Connection Cafe

APRIL 21, 2014

There is a perception that you have to have dirt and stitches to change the world for the better. We are changing the world and there are stories to be told. Check out staggering updated statistics on social media ). If 40 is the new 30, personal stories are the new mass mailing. Of course we know this is not the case!

Arts 37

Arts Story Org Personal 37

The NonProfit Times

APRIL 24, 2024

Nonprofits raised an average 94 cents through direct mail for every dollar raised online. Direct mail revenue fell by 6% in 2023. Those are some of the statistics on the new report from agency M+R, with operations in Washington, D.C., The agency collected responses from fundraisers at 216 nonprofits for its Benchmarks report.

Data 52

Data Online Giving New York City 52

Connection Cafe

SEPTEMBER 2, 2015

Usage Statistics. Cloud-based services can keep your database updated about deceased constituents, expired credit cards, change of address information, and other contact attributes. Usage Statistics. We can make changes to future versions to ensure that features are accessible and useful. Data Health. Smart Software.

Analytics 20

Analytics Software Statistics Data 20

Care2

JANUARY 15, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Newsletter 51

Newsletter Social Media Advocacy Tips 51

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. By many measures, online fundraising had a red letter year in 2008: Online donors are younger and have higher incomes than traditional, primarily direct mail donors. Get the report and read it.

Attention 36

Attention Metrics Online Fundraising 36

Bloomerang

NOVEMBER 13, 2021

” So we know statistically that having a written strategic plan doubles our chances for success and that 70% of businesses that last past that 15-year-old mark have a strategic plan. I could measure it but then, technically, it’s not statistically significant if I lost.0001 How do we report on that?” 0001 pounds.

Measure 83

Measure Report Process Impact 83

Neon CRM

MAY 31, 2023

No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter. Changes in personal circumstances: Your donors’ personal circumstances can change, leading to a reduction or cessation of giving.

Donor 52

Donor Management Guide Retention 52

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. Here are some interesting statistics to know as you think about growing your multi-channel marketing: The average American spends over 2.5

Channel 59

Channel Marketing Fundraising Mail 59

Neon CRM

MAY 18, 2023

Common channels include email, direct mail, social media, phone calls, your website, etc. An older donor might prefer direct mail, while a younger donor might prefer a text from a fellow supporter with a link to your donation form. But there are still ways to use direct mail strategically that will maximize the bang for your buck.

Raise 98

Raise Strategy Help Fundraising 98

Bloomerang

JUNE 25, 2021

And in order to do an audit and assessment, you have to know what your baseline data is so that you can create some goals around that and then benchmark against those goals. So some things you can do is NCOA, National Change of Address on your database. Many mail houses and data systems. We pay attention to our mail.

Database 67

Database Donor Video Mail 67

Bloomerang

JUNE 20, 2023

Here are additional benefits of an online fundraising strategy for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue.

Ideas 100

Ideas Online Guide Fundraising 100

Bloomerang

JULY 20, 2023

Here are additional benefits of online fundraising for your donors and your nonprofit: Benefits for donors Donors want to be able to give the second they’re inspired, so asking them to physically bring their donation to you or to send the donation via mail will likely mean you miss opportunities to secure much-needed revenue. Direct mail.

Ideas 81

Ideas Online Fundraising Tips 81

Bloomerang

JULY 2, 2021

And so I had to come up with ways that made it easier for me to meet my benchmarks, to be successful, and get the results I needed for the nonprofit I was working for at the time. So we are going to think of this as the communication pivot, the changes in your messaging in 2021 and beyond. Statistics. The lives you have changed.

Virtual 117

Virtual Communication Video Newsletter 117

Connection Cafe

MARCH 23, 2015

45 Fascinating Nonprofit Statistics in 45 Minutes. Data geeks will love this rapid-fire session covering nonprofit statistics from all areas of the sector, including fundraising, online giving, social media, donor retention, direct mail, and so much more. Analytics: A Journey of Change. Steve MacLaughlin.

Storytelling 20

Storytelling Analytics Conference Philanthropy 20

sgEngage

OCTOBER 27, 2010

The study asks nonprofit leaders to report on some of the management strategies they’re using, and the degree to which they anticipate changes in their organizations this year and next. cited direct mail as the top driver. There, direct mail promotion was the top driver, followed by direct mail promotions.

Global 49

Global Netherlands New Zealand Germany 49

Connection Cafe

DECEMBER 5, 2017

While this may sound hyperbolic, take a moment to think about how our business landscape has changed over just the last five years. Through participation in multiple benchmarking opportunities with Blackbaud, I had the necessary context from which I could evaluate my fundraising program across a range of very specific metrics.

Analytics 33

Analytics Data Analysis Metrics 33

Bloomerang

APRIL 2, 2021

My trusted sources, if you want to do a little bit more research anytime I cite a statistic, it’s always going to be from Pew Internet, M+R Benchmarks, Global Trends In Giving. COVID-19, even though things are opening up and hope is kind of on the horizon, it has changed how, and why, and how much we are online.

Social Media 82

Social Media Trend Video Marketing 82