M+R

MAY 31, 2024

Read time: 6 minutes Here we go: another big change in the advertising landscape! The company also expanded on its (inevitable) plan to monetize this experience, via a to-be-released “Sponsored” section of AI results. This new add-on to the Google Ads interface can help recommend keywords and headlines to improve campaign performance.

Search 45

Search Experiment Google Benchmark 45

Care2

AUGUST 22, 2013

Note , this was adapted from the book Social Change Anytime Everywhere by Amy Sample Ward and I. Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Test 3-4 new Facebook Ads: Test different ad types (promoted post, sponsored story, etc.), Change 2 homepage slideshow items on the website.

Online 71

Online Tips Calendar Test 71

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. Automation platforms have testing defaults, but you can change the parameters to suit your needs.

Marketing 197

Marketing Fundraising Test Nonprofit 197

Get Fully Funded

AUGUST 1, 2022

Set her heart on fire with stories of real lives and real change – it’s what she wants to know after giving. Use this short section to thank local businesses, sponsors, media, scout troops, etc., Use headlines to let the reader know what to expect in each section. Thanks to you. Don’t let a story go on and on. Good images.

Newsletter 124

Newsletter email Create Template 124

Care2

JULY 26, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 17, 2007

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

Social Network 74

Social Network ROI Social Media Network 74

Care2

FEBRUARY 3, 2008

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Need some metrics guidelines?

ROI 53

ROI Social Network Social Media Advocacy 53