Zoetica Salon Summary: A Few Good Social Media Measurement Insights
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 31, 2010
Measurement Challenges. Folks from larger organizations identified one challenge with the first step, which is get sign off and buy in on what to measure. As one participant points out, “It is very hard to get departments to agree because Web wants one thing, Membership wants another, Communications has it’s own tracking..
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