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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Ultimately, investing time in exploring ad libraries can lead to more successful campaigns, increased engagement, and greater impact for the nonprofit’s cause. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

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10 Twitter Best Practices for Nonprofits

Nonprofit Tech for Good

Use hashtags strategically to mention important causes, campaigns, and events, but hashtag spamming to try to increase your reach doesn’t work and has a negative effect on engagement. Like breaking news, cause awareness and giving day tweets have a short news cycle in the here and now that Twitter users respond to.

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10 Emerging Trends in Online Communications and Fundraising to Watch in 2018

Nonprofit Tech for Good

Due to the decline in reach on social media, nonprofits should prioritize email communications and fundraising in 2018 [ Benchmarks for Success ]. Since the release of Facebook Live , Facebook video exposure has increased 360% across everyone’s news feed. The number of smartphone users worldwide has reached 2.4 billion by 2020.

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5 ways to supercharge your fundraising ads before the ball drops

M+R

Using M+R’s digital ads Benchmarks , you can set your own KPIs for cost per donor, return on ad spend, and more—and even game out in advance what happens when you hit (or don’t hit!) Now, let’s go raise all the money for the most important causes — before the ball drops! . __. Set KPIs to inform last-minute adjustments. those KPIs.

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10 Threads & X Best Practices for Nonprofits

Nonprofit Tech for Good

There is no data to provide benchmarks for the optimal number of times to post to Threads on a weekly basis, but through experimentation, Nonprofit Tech for Good has settled on posting every other day. A good example is the first thread by the Center on Budget & Policy Priorities. 2) Post 2-4 times weekly to your Threads Account.

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Zoetica Salon Summary: A Few Good Social Media Measurement Insights

Beth's Blog: How Nonprofits Can Use Social Media

While difficult to link cause/effect, it will be interesting to see what the long term impact is. How important are outside social reviews of your cause and its efforts to measure and improve? In the nonprofit sector, there is no universal review mechanism to benchmark against, but Great Nonprofits is beginning to fill those shoes.

Summary 94
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Great reads from around the web on March 23rd

Amy Sample Ward

To follow more of the things I find online, you can follow @amysampleward on Twitter (which is just a blog and resource feed), or find me on Delicious (for all kinds of bookmarks). New Report: 2011 eNonprofit Benchmarks Study | NTEN – "A high unsubscribe rate is bad, right?

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