Multi-Channel Approach is Key to Nonprofit Fundraising
Care2
MARCH 23, 2009
For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.
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