Nonprofit Tech for Good

APRIL 5, 2021

You are limited to 150 characters, so get straight to the point, draw attention to your bio with emojis and campaign hashtags, and include a call-to-call to action. The accepted best practice is to post to Instagram once to three times daily, but for most nonprofits posting more than once daily is a ridiculous benchmark.

Practice 363

Practice Nonprofit Social Media Facebook 363

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. The C-suite started expecting quantitative results from campaigns that they couldnt do before.

ROI 73

ROI Channel Measure Results 73

Nonprofit Tech for Good

SEPTEMBER 22, 2019

3) 42% utilize an editorial calendar for their social media campaigns. 4) 27% have a system in place to track and report return on investment (ROI) on social media campaigns. Of those NGOs that use social media: 2) 44% have a written social media strategy.

Social Media 279

Social Media NGO Stats Media 279

Nonprofit Tech for Good

JUNE 23, 2020

According to the 2020 Benchmarks Report , revenue from monthly gifts increased by 22% in 2019 and now accounts for 17% of all online revenue for nonprofits. It’s also worth sending a postcard campaign to your one-time donors asking them to become monthly donors. 2020 Social Media Size Guide ).

Practice 342

Practice Fundraising Online Nonprofit 342

Care2

JULY 17, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Care2

JULY 26, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 74

Social Network ROI Social Media Network 74

Classy

AUGUST 11, 2021

More time means more focus on impactful campaigns. Communicating about new fundraising opportunities, campaign launches, or appreciation for your donors doesn’t have to consume your entire day to be effective. Why not keep a folder of your most effective emails and use them as templates for the next campaign you run?

ROI 109

ROI Fundraising Time Template 109

Nonprofit Tech for Good

MAY 29, 2012

Last month I donated online to 25 of my 32 Favorite Nonprofits in celebration of reaching the benchmark of following 100,000 nonprofits, nonprofit staff, and nonprofit service providers on Twitter. Some donations lasted 3-4 pages and required that I create a username and password or choose to give between multiple campaigns or opt-ins.

Campaign 113

Campaign Online Fundraising Nonprofit 113

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 14, 2009

Today, I am moderating a panel at SXSW about Social Media Nonprofit ROI in the format of a poetry slam. A creative report on non-profits, social media, and effective ROIs delivered as poetry slam and expertly judged including interactive crowd participation. I shall investigate - I muttered - to know what ROI could account for.

ROI 77

ROI Social Media Slides Media 77

Care2

FEBRUARY 3, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" You might check out some of the online advocacy and fundraising benchmark studies.

Social Network 53

Social Network ROI Social Media Advocacy 53

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

Social Media 59

Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Measuring Specific Channels or Campaigns.

Measure 118

Measure Learning Case Study Social Media 118

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2010

I’ll be presenting on a panel “Social Media ROI&# with Lauren Vargas from Radian 6, with Cheryl Contee as the moderator on Sept. Social Media ROI. Johnson of the Advertising Research Foundation and Tara Hunt, author of the Whuffie Factor. Here’s the list of panels. How do you put a monetary value on branding?

Social Media 109

Social Media ROI Blogher Free 109

NTEN

MAY 15, 2009

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. The report is chock full of amazing and interesting information you can use to make better decisions about your online campaigns. Integrated campaigns matter. To help folks get started, we hosted a release party.

Benchmark 50

Benchmark Studies Advocacy Social Media 50

Bloomerang

MAY 30, 2022

Look back at your previous fundraising initiatives and outreach campaigns to assess your strengths, challenges, and opportunities. Answer these questions and review the data from past campaigns to understand where your organization currently stands and how you can build on past performance. A direct mail campaign. Define goals.

Fundraising 140

Fundraising Guide Social Media Donor 140

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

Benchmark 62

Benchmark Digital Trend Report 62

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." View more presentations from kanter. But it is always a good exercise to make your brain think in a different way.

ROI 50

ROI Social Media Slides NTEN 50

Saleforce Nonprofit

AUGUST 12, 2021

This will help you measure whether or not your campaign has been a success and will give you a benchmark for the year following if it’s your first time getting involved. A good example of a charity planning a Giving Tuesday campaign is the children’s health charity, Tiny Tickers. It’s good to start with a specific goal in mind.

Giving 112

Giving Tips Digital Campaign 112

sgEngage

FEBRUARY 4, 2022

Examples of performance tools include performance analysis and benchmarking. . Reduce Mailing and Print Costs – Hand in hand with increased response rates mentioned earlier, being able to determine which donors are unlikely to respond to a campaign helps avoid wasting postage, print, and processing dollars on unanswered communications.

Data 120

Data Mail Fundraising Donor 120

Bloomerang

JUNE 20, 2023

Online fundraising technology allows your nonprofit to better understand which marketing campaigns effectively drive donations and where there’s room for improvement. Then, determine how you’ll reach your goals, such as by hosting a peer-to-peer campaign before your annual event or by adding donation pages to your website. Direct mail.

Fundraising 111

Fundraising Online Ideas Guide 111

Amy Sample Ward

JANUARY 24, 2012

." 2011 NTEN Champions Fundraising Campaign by the Numbers | NTEN – "The funny thing about being the Nonprofit Technology Network is that it can be really hard to practice what we preach. We learned so much while running that campaign, but we also made lots of mis-steps along the way.

Web 117

Web Indiana NTEN Case Study 117

Care2

AUGUST 28, 2013

After working on over 400 nonprofit email recruitment campaigns, and helping clients plan successful recruitment strategies, I’ve realized that most nonprofits don''t send nearly enough standalone fundraising appeals. I use a basic Breakeven/ Return On Investment (ROI) calculator that I built.

email 77

email Fundraising ROI Mail 77

Nonprofits Source

SEPTEMBER 8, 2017

According to a benchmark report , the average one-time email gift is $87! 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support. When marketers discuss the impact of email marketing we often see the investment to ROI statistic. That’s to say for every $1.00 Do you notice a pattern?

email 89

email Strategy Marketing Fundraising 89

ASU Lodestar Center

AUGUST 24, 2011

Do you have a strong sense of effective marketing campaigns to propel your organization to the next level? The most effective signature lines include: name, title, organization name, phone number, web address, tagline (organization mission, specific event notice, campaign, etc.), ASU Lodestar Center. everything. Virtual Trending.

Communication 93

Communication Effective Impact Mail 93

Bloomerang

SEPTEMBER 27, 2024

According to the latest M+R Benchmarks report , mobile message volume for nonprofits increased by 40% in 2023, indicating that this channel is here to stay. However, many nonprofits don’t know where to start when it comes to implementing text-to-give campaigns.

Giving 105

Giving Mobile Platform Donation 105

Bloomerang

MAY 31, 2022

A fundraising strategy helps keep you on track by offering deadlines and benchmarks to hit throughout the year. If you don’t have a formal strategy, evaluate the strengths and weaknesses of your individual fundraising efforts and campaigns. Also, review your fundraising metrics and data from previous campaigns.

Strategy 132

Strategy Fundraising Develop Nonprofit 132

Bloomerang

JULY 20, 2023

How to start fundraising online 20 effective and simple online fundraising ideas 8 top online fundraising platforms for nonprofits Tips for a successful online fundraising campaign Use the tips and ideas in this guide to create your own online fundraising plan and to determine the fundraising tools you’ll need to accomplish your ultimate goals.

Fundraising 98

Fundraising Online Ideas Tips 98

Socialbrite

OCTOBER 31, 2021

So it’s no surprise that video marketing has become an efficient way to reach your target audience, whether you run campaigns for a nonprofit, cause organization or social enterprise. By the end of this article, you’ll be able to gauge the effectiveness of your video strategy and plan for future campaigns. Measuring brand awareness.

Measure 59

Measure Video Marketing Guide 59

Care2

MAY 4, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Twitter is a great way to spread your message and brand your campaign, while building a community.

Social Media 76

Social Media Media Online Communication 76

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Flickr Photo by RedRaspu Convio invited me to share my number one New Year's resolution as part of its "Now is the Time" campaign. Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics.

Social Media 99

Social Media Media Social Tips 99

CauseVox

JUNE 9, 2021

According to the latest M+R Benchmarks study , online giving increased 10% in 2019 and has been steadily on the rise, while monthly online giving has increased by 22%. Each fundraiser’s site features a personal appeal and social sharing buttons, which are great ways to spread the word about the campaign. Email fundraising makes up ?

Ideas 98

Ideas Fundraising Online Charity 98

Allegiance Group

JANUARY 8, 2025

This leads to increased loyalty, greater satisfaction, and a better ROI, especially compared to acquiring new donors. She specializes in enhancing nonprofit development programs through major giving, capital campaigns, capacity building, and data analytics. FEP 2024 Quarterly Benchmark Report. 1] Quarterly Fundraising Report.

Map 52

Map Donor Experiment Team 52

Care2

APRIL 24, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Reference Sheet: Keep the benchmark rates at your finger tips with this handy reference sheet!

Benchmark 28

Benchmark Social Media Studies NTEN 28

Care2

APRIL 21, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" It allowed them to circumvent the hassle of asking users to fill in their information.

Avatar 42

Avatar Social Media Campaign Online 42

Media Cause

JANUARY 30, 2023

But, without a top-of-funnel strategy, like a brand awareness campaign, your paid media efforts could see diminishing returns and decreasing efficiency. Many nonprofits are reluctant to allocate budget toward brand marketing efforts because the return on investment (ROI) can be hard to measure.

Awareness 52

Awareness Strategy Media Build 52

Care2

APRIL 2, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Just how exactly do you go about writing an ad with a low cost and high ROI?

Adwords 51

Adwords Social Media Google Advocacy 51

Care2

APRIL 22, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Bravo, Elana and the rest of the Wellstone Action crew!

Social Media 68

Social Media Twitter Action Advocacy 68