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Benchmarks 2024 — the Food Bank Edition

M+R

This year, a record 27 regional food banks participated in M+R’s annual Benchmarks Study covering mostly digital fundraising, marketing, advertising, and advocacy metrics (and here’s another plug…if you haven’t dug into this year’s study, do it now!). But, our 2024 Benchmarks study also shows some clear opportunities for food banks.

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A Comprehensive Guide to Evaluating the Effectiveness of Your Nonprofit’s Google Ad Grants Campaign

Nonprofit Tech for Good

What Metrics to Review When Analyzing Your Campaign Your campaign(s) up and running, it’s time to assess whether your campaign is performing up to par. We recommend running your campaign for at least a week to get sufficient data before analyzing performance. Keywords are bid on by many companies. 4) Cost / Conv.

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Digging Into Data: 7 Key Metrics to Track + Common Data Questions

Allegiance Group

But you’re not losing money — your recurring giving program is growing, which is making the revenue per donor dip. But the engagement level of your social media ad campaign doesn’t say much about your donor file. So, the next time your CEO wants a report, you’ll be armed with relevant metrics that paint a fuller picture.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Perceptions of spending levels – from donors, the board, or other stakeholders – can influence campaign and fundraising management. Your board may well be aware of metrics surrounding the cost to raise a dollar and be keen to understand what that number is for your nonprofit. Fundraising expense is one place where this manifests.

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What’s the Real ROI of Your Nonprofit’s Capital Campaign?

sgEngage

Return on investment is a metric that measures the profitability of an investment, giving you a way to compare the yields of investments and make more effective financial decisions. Or how about your capital campaign? Dataro has written a clear and effective post on calculating ROI for fundraising campaigns.

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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Because of this, it’s important to carefully measure major gifts key performance indicators (KPIs) to understand the success of your program as a whole and specific strategies individually. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. Overview of Major Gift Fundraising Data.

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Top 2021 Fundraising Strategies: Mastering an Analytical Approach to Strategy and Planning

Bloomerang

Start with benchmark data. Luckily, there are a number of great reports available to help you set a benchmark against industry averages. These are some places to begin: M+R Benchmarks ; Fundraising Effectiveness Project Reports ; Fundraising Report Card Benchmarks. . Start with those programs that are most productive.

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