Mobilize Those Mobile Eyes Again
Connection Cafe
MARCH 20, 2012
And since apps are not interchangeable between mobile platforms (iOS, Android, Blackberry, etc.) Unfortunately, extensive benchmarks simply don’t exist yet. Over at Humane Society, 3 percent of end-of-year gifts came in through their mobile-optimized site, and 38 percent of those giving were first-time donors to the organization.
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