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10 Donation Page Best Practices for Nonprofits

Nonprofit Tech for Good

According to the 2019 Blackbaud Charitable Giving Report , online giving grew 6.8% per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. 6) Add charity rating badges and program vs. operating expense graphics. You also want to regularly monitor your ratings and reviews on GuideStar.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. However, the benchmark study is a tool, and like any tool, it depends on how it’s used. Findings are below.

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Three Ingredients for Successful Year-End Fundraising

NetWits

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. eNonprofit Benchmark study.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report

NetWits

Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends. Retention rates for both new online and offline donors are bad.

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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Unsubscribe rates did not change much. We look forward to this report every year.

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The sgEngage Podcast Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

sgEngage

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Joining the podcast today are Mike Snusz, Rachael Ahrens, and Deb Ashmore of Blackbaud’s Professional Services team as well as Erik Leaver, Principal Customer Success Manager. The reliability of open rates.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Delivering relevant content to your audiences, though, can significantly increase email click-through rates. *. 3) A university found their newsletter open rates increased by 7-12% when they personalized the first story within a newsletter to different audiences. Said another way – what works offline also works online.

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