sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

NetWits

MARCH 18, 2009

Target Analytics , a Blackbaud Company, has released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. This is a follow-up to the groundbreaking 2006 report and provides insights into the online and offline trends of donors.

Analysis 100

Analysis Benchmark Internet Giving 100

NetWits

NOVEMBER 15, 2011

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. eNonprofit Benchmark study.

Fundraising 234

Fundraising Blackbaud Benchmark Charity 234

sgEngage

MAY 18, 2011

Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21

Blackbaud 67

Blackbaud Trend Haiti Benchmark 67

sgEngage

MARCH 15, 2011

Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. The Blackbaud indices include organizations that raised money specifically for Haiti relief in the year-over-year analysis. billion in yearly revenue on a monthly basis, both offline and online.

Blackbaud 63

Blackbaud Disaster Haiti Giving 63

sgEngage

APRIL 15, 2011

Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,430 nonprofit organizations representing $2.21

Blackbaud 58

Blackbaud Haiti Trend Arts 58

sgEngage

NOVEMBER 15, 2010

Blackbaud updates these indices on the 15th of each month and they are based on a three-month moving average of year- over-year percent changes in revenue. billion in yearly revenue on a monthly basis, both offline and online. The Blackbaud Index of Charitable Giving reports that overall revenue increased by 4.3% over last year.

Blackbaud 70

Blackbaud Trend Nonprofit Statistics 70

sgEngage

JUNE 30, 2023

How Blackbaud Can Help The Impact of Nonprofit Marketing Nonprofit marketing aims to increase the awareness, engagement, and contributions from donors (especially first-time advocates). According to our Annual Luminate Online® 2021 Benchmark Report , more than 770 social good organizations collectively raised over $1.8

Marketing 40

Marketing Nonprofit Blackbaud Demographics 40

sgEngage

JANUARY 18, 2011

Blackbaud updates these indices each month and they are based on a three-month moving average of year- over-year percent changes in revenue. Overall Fundraising Trends The Blackbaud Index of Charitable Giving is a broad-based fundraising index that reports total revenue trends of 1,468 nonprofit organizations representing $2.25

Blackbaud 63

Blackbaud Trend Nonprofit Haiti 63

NetWits

NOVEMBER 29, 2011

Said another way – what works offline also works online. Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended.

email 230

email Raise Cancer Info 230

sgEngage

DECEMBER 15, 2010

Blackbaud updates these indices on the 15th of each month and they are based on a three-month moving average of year- over-year percent changes in revenue. billion in yearly revenue on a monthly basis, both offline and online. The Blackbaud Index of Charitable Giving reports that overall revenue increased by 4.9% over last year.

Blackbaud 60

Blackbaud Trend Nonprofit Statistics 60

Tech Soup

FEBRUARY 14, 2012

Frank Barry is a digital and online marketing strategist at Blackbaud. If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. 2010 Online Giving Report by Blackbaud.

Offline 67

Offline Results Time Fundraising 67

sgEngage

DECEMBER 1, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Myths about Online Giving Posted by Steve MacLaughlin on December 1st, 2010 There are so many myths about online giving. A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. smaclaughlin Kenny.

Trend 79

Trend Online Giving Offline 79

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! The analysis found that 2% of donors under the age of 35 only gave offline.

Mail 79

Mail Trend Offline Blackbaud 79

sgEngage

APRIL 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Good Nonprofit Infographics Posted by Steve MacLaughlin on April 12th, 2011 Who doesn’t love a good infographic? Includes data from Blackbaud , American Red Cross , MobileMarketer.com , and the Chronicle of Philanthropy.

Blackbaud 91

Blackbaud Benchmark Chart Nonprofit 91

NetWits

AUGUST 8, 2012

Online donor solicitations are powerful. Such messages are able to reach large audiences, present …

Offline 102

Offline Online Donor Fundraising 102

sgEngage

DECEMBER 27, 2011

Keep in mind that 92% of giving still comes from offline channels and that 32% of online donors switch to give through offline channels. This varies a lot by sector and online giving type, but is still significantly larger than the average offline gift. Blackbaud has more data about the nonprofit sector than anyone else.

Raise 88

Raise Money Online Los Angeles 88

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 83

Statistics Trend Benchmark Blackbaud 83

DNL OmniMedia

DECEMBER 13, 2021

Blackbaud’s Raiser’s Edge NXT. The first of three Blackbaud solutions on this list, Blackbaud’s Raiser’s Edge NXT (RE NXT), is a robust fundraising and CRM system for mid-sized to large nonprofit organizations. Blackbaud CRM.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

NTEN

SEPTEMBER 9, 2010

Steve MacLaughlin, Blackbaud. The Blackbaud Index of Online Giving was launched this year and measures online giving data from more than 1,700 organizations. The Blackbaud Index of Online Giving found that large organizations (more than $10 million in revenue) are up 14.9% Online Giving Remains Positive. Multichannel is Magic.

Trend 86

Trend Online Fundraising Offline 86

NetWits

MAY 30, 2012

Online Donors Need to be Moved Offline. It’s become increasingly common for new donors to give their first gift online, but without a strategy to move these new donors to an offline cultivation channel you’ll miss out on a significant increase in fundraising revenue. i.e. Direct Mail.

Online 234

Online Fundraising Offline Mail 234

NTEN

SEPTEMBER 24, 2009

Steve MacLaughlin, Blackbaud. Charities that have traditionally focused on offline fundraising have also learned in recent years the importance of online giving. Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised.

Online 90

Online Fundraising Offline Blackbaud 90

Care2

NOVEMBER 13, 2011

Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks. Online fundraising grew 34% and raised over $20 billion dollars in 2010 – Blackbaud. – eNonprofit Benchmark study.

Fundraising 73

Fundraising Blackbaud Benchmark Info 73

sgEngage

FEBRUARY 15, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 2010 Online Giving Trends Posted by Steve MacLaughlin on February 15th, 2011 Blackbaud released its 2010 Online Giving Report today. billion in total fundraising from 1,438 nonprofits. This was led by 55.6% growth by large organizations.

Trend 84

Trend Online Giving Blackbaud 84

NetWits

MAY 19, 2011

We may also need to educate users about fundraising tools like Blackbuads Friends Asking Friends – Teaching them things like how to customize their personal fundraising page, how to import contacts for emailing, and how to enter offline donations. Utilize naming opportunities to recognize above described benchmarks.

Raise 208

Raise Relationship Tips Fundraising 208

Connection Cafe

JULY 6, 2017

New data from Target Analytics , a division of Blackbaud, reveals key insights into online and offline donors. The findings are based on analysis of online and offline giving data from sixteen large national nonprofits in the United States during 2016 and represents more than 6.5 million donors. They’re Are Younger.

Offline 35

Offline Donor Online Retention 35

sgEngage

NOVEMBER 9, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# Will it work? Absolutely.

Los Angeles 64

Los Angeles Gift Charity Trend 64

sgEngage

JANUARY 12, 2011

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking What’s Different One Year After Haiti? Do you have offline and well as online channels ready to go? Posted by Steve MacLaughlin on January 12th, 2011 One year ago a devastating 7.0 Do you have email templates ready to go?

Haiti 64

Haiti Trend Difference Blackbaud 64

NTEN

JUNE 8, 2011

The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. Take some of the key findings: Every year, large proportions of online-acquired donors switch from online giving to offline sources - primarily to direct mail.

Donor 58

Donor Offline Mail Channel 58

Care2

JUNE 15, 2011

In this webinar, fundraising experts from Union of Concerned Scientists, Blackbaud and Care2 will analyze the most significant results of the newly released 2011 donorCentrics Internet and Multichannel Giving Benchmark Report. How can I leverage online and offline giving for better fundraising results? So what and who cares?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

Connection Cafe

MAY 20, 2015

In my chapter of the new Blackbaud ebook, Drab to Fab: Peer-to-Peer Event Makeover , I explore the important “clues” to look for in your “archaeological” data. Compare your performance to industry benchmarks. Develop your own benchmarks for the coming year. Participation / registration growth. Fundraising performance metrics.

Benchmark 20

Benchmark eBook Indiana Registration 20

Connection Cafe

JUNE 23, 2014

The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). The webinar provided a blueprint for navigating the daunting process of pitching your leadership team on needed technology for your organization. Position the Ask.

Technology 44

Technology Leadership Offline Demographics 44

NTEN

MARCH 19, 2009

I just finished reading the 2008 donorCentrics Internet Giving Benchmarks Analysis , put out by Blackbaud company Target Analytics. Unfortunately, there's nothing in the report about the cost of acquiring and cultivating donors online vs. offline, so it's hard to say. Tags: NPTech Fundraising blackbaud email.

Attention 36

Attention Metrics Online Fundraising 36

Connection Cafe

JUNE 11, 2014

CharityDynamics just released the Interactive Investment Benchmark Study that looks at how organizations plan to invest in digital resources and strategy. Are your offline and online appeals and promotions integrated? In fact, almost 30% expect their interactive technology investments to grow by 11% or more this year.

Technology 37

Technology Guide Proposal Leadership 37

Tech Soup

MAY 22, 2012

According to Blackbaud 's 2011 Online Giving Report , online earnings dropped by 55 percent; but that was likely due to the increase in donations due to the Haiti earthquake in January 2010. For more information, download Blackbaud’s free 2011 Online Giving Report.

Results 44

Results Online Donor Fundraising 44

Nonprofits Source

JANUARY 23, 2023

They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives. Thanks to their certification, they have direct access to the Google Ad Grant team, dedicated support channels, program benchmarks, and opportunities to participate in beta tests.

Grant 52

Grant Google Management Guide 52

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

But in many areas there will always be scope for offline delivery of a non-profit’s message. There will always be constituents who need the offline presence, just in the same way there are still shops and banks on the high street. On a related note, I think a benchmarking study might be a useful exercise for nonprofits.

Stats 100

Stats Web Statistics NTEN 100