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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Putting Benchmarks into Action What does all this mean for nonprofit marketers and fundraisers?

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The sgEngage Podcast Episode 213: Highlights from Blackbaud Luminate Online Benchmark Report

sgEngage

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Joining the podcast today are Mike Snusz, Rachael Ahrens, and Deb Ashmore of Blackbaud’s Professional Services team as well as Erik Leaver, Principal Customer Success Manager. Takeaways from the metrics.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended. Said another way – what works offline also works online.

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Don’t be Fooled by Message Open and Click-Through Rates

NetWits

This post was written in collaboration with Bryan Snyder, Senior Marketing Analyst for Blackbaud. In a couple of weeks, the 2013 Blackbaud Online Marketing Benchmark Study will be released (previously the Convio Online Marketing Benchmark Study ). To the strategic services team, it’s our bible.

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Insights from the 12th Annual Blackbaud Peer-to-Peer Fundraising Report

sgEngage

The 12th edition of the Blackbaud Peer-to-Peer Benchmark Report is here! This metric is one to watch for the future. Putting Benchmarks into Action So, what does all this mean for nonprofit P2P marketers and fundraisers? Download the full Blackbaud Peer-to-Peer Benchmark Report today.

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Think Email’s Dead? Metrics from the Online Benchmark Report Disagree

Connection Cafe

Blackbaud’s annual Online Benchmark report was released earlier this month at #bbcon and the results speak largely to a positive outlook for nonprofit fundraising. . But the question those metrics beg is how the increase in volume is impacting email performance. The total number of email recipients was up 72%.

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5 Questions: Online Fundraising Benchmarks and Metrics

NTEN

Speaker: Steve Maclaughlin, Blackbaud. Session: Online Fundraising Benchmarks and Metrics. Industry benchmarks are meaningless unless you know how your organization compares to them. We're asking them all to share their answers to five very important questions. It all starts with measuring your own performance.