Pinterest invests in creator tools with acquisition of video creation and editing app Vochi
TechCrunch
DECEMBER 6, 2021
To capitalize on this activity, Pinterest this spring launched Ideas Pins — a video-first feature that lets creators tell their stories using editing tools like voiceovers, music, transitions, and other interactive effects. With Vochi, Pinterest says it will have the ability to bring even more quality video to its users.
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