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Can pickleball become the quintessential NYC sport? These founders are banking on it

Fast Company Tech

This past summer, it operated 32 courts around the city and sold a minority stake to ex-Milwaukee Bucks owner Marc Lasry’s Avenue Sports Fund. Photo: courtesy CityPickle] The free city parks are at the other end of the cost spectrum, but according to Ho, the founder of NYC Pickleball, they have become less beginner-friendly.