6 Reasons Why People Won’t Give to Your Fundraising Appeal Letter (and what to do about it!)
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JUNE 11, 2023
They don’t need to know all your statistics – in fact using more than one well-chosen stat can make people stop reading, which means they probably won’t give. Use “you” language. Make sure you test your process, whatever it is! They don’t need a rundown of all your services and programs. So, stay on point! Include a postscript.
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