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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Our integrated learning map starts with content centered on beginner business users, and builds from there to advanced users, admins, and consultants. A sampling of badge art from Salesforce.org Trailhead modules.

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Prioritize your ROI around the biggest impact, whether thats raising funds, engaging people, or something else. She re-mapped the data in Google Earth and shared the new map with community members, local politicians, and presented it at the community meeeting to a much different response. What is your real output?

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5 Step Content Marketing Strategy For Nonprofits (W/ Examples)

Nonprofits Source

Map content to keywords for big SEO wins. I’ll also show you how to use free and paid marketing tools to maximize your impact. Repurpose into a different medium (infographic, video, slide deck, etc). We also showed how branded keywords can impact SEO with the phrase, “ Ice Bucket Challenge.”.

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