The Heart and Soul of Lean Impact: A/B Testing Experiments and Validated Learning
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 28, 2014
Use Scientific Methods: These include having a significant sample size, randomly selected groups and some split testing. Luckily, Hubspot just published this awesome guide, one of the clearest and easiest to understand how-tos on A/B testing for Beginners. Verbal fads and memes come andgo in the blink of an eye.
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