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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

Off page SEO factors – factors that are behind the scenes and used by search engines to communicate with your site (e.g. What this guide isn’t : There are a ton of SEO factors that aren’t mentioned in this guide and is intended to help beginners learn and navigate through the best practices.

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How To Create Explainer Videos That Donors Will Love

Nonprofits Source

It also gives you a platform to include a compelling call-to-action that prompt your audience to take the next step – visit your site, fill out a form … – without seeming too “ salesy.” But if it sounds like a lot, don’t be discouraged! Embed it on your site: You should put your video in a prominent location within your website.

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Why I Use Twitter

See3

He does a nice job of showing its power: Twittering Tips for Beginners. Then you’re supposed to return to that site periodically and type short messages that announce what you’re doing. But it’s also a brilliant channel for breaking news, asking questions, and attaining one step of separation from public figures you admire.

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Our Recommended Partners

The Modern Nonprofit

And those are a great starting point, but can leave your nonprofit’s messaging sounding just like everyone else’s. It’s the equivalent of an ongoing mini ‘fundraising school’ – suitable for beginner, intermediate and advanced fundraisers. The post Our Recommended Partners appeared first on The Modern Nonprofit.

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6 Powerful Types of Video Content Every Nonprofit Needs

Nonprofits Source

It can no longer remain as “a channel to focus on when it is convenient for you.” Awareness videos aim to accomplish exactly what it sounds like – they’re how you “announce” the presence of your nonprofit to the world. You’re not necessarily trying to get someone to donate just yet.

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5 Step Content Marketing Strategy For Nonprofits (W/ Examples)

Nonprofits Source

A lead on this site is an email address and the mechanism used to convert that visitor is a content upgrade (the digital marketing plan template above). In other words, traffic that comes to your site from search engines like Google, Yahoo, or Bing. For this content strategy to work we’re going to be leveraging search traffic.

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