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Don’t lose users for eternity in the first 5 seconds: How to survive the blink test

The Next Web

It is a type of cognitive bias known more famously in teen movies, where the girl takes one look at the guy, falls head over heels with him, and overlooks the douchebag tendencies because beauty beats badness in our crazy human brains. 2) Heatmapping and metrics. Make the most out of your opportunity.

Test 135
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Virtual Platforms for Good: Empowering Individuals

Beth's Blog: How Nonprofits Can Use Social Media

What is interesting to me about this concept of a platform for change that is very different from say - campaigns on social networking sites like Facebook or the use of widgets and charity badges on blogs for personal fundraising campaigns -- is that while Virtual Worlds are empowering individuals -- we are empowering collective action.

Virtual 50
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How to think about polarization on Facebook

The Verge

Most notably, the project forced Facebook to consider how it prioritized “user engagement”—a metric involving time spent, likes, shares and comments that for years had been the lodestar of its system. Fixing the polarization problem would be difficult, requiring Facebook to rethink some of its core products. Somehow it failed!