The Long, Long Tail of Facebook Causes - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
AUGUST 7, 2007
The World Wildlife Fund (WWF) , a nonprofit with a good reputation, has 47 different Causes contributing towards it. Clearly, one Cause with 100 members will be more successful at raising funds than 20 Causes with five members. However, this can also lead to confusion in a closed network. Is it a random sample? Thank you very much.
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