EENs Avatars Campaign Brings Online Marketing to Life - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 21, 2008
To impact the World Banks anti-poverty policies, GCAP needed to show tangible grassroots support, difficult considering that its millions of members were spread out over 100 countries. To make the avatars really represent the countries we had them wear their national flags as badges on caps, t-shirts, sleeves and pants and bags.
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