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Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand

Connection Cafe

Popular social media channels such as Reddit, BoredPanda and BuzzFeed shared our posts and it was even covered on news channels across the US. In our Penguin of the Month posts we elaborate on the stories of each bird to raise conservation awareness. Draco won, closely followed by Mo, again!

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How to Create the Best Nonprofit Marketing Plan

Qgiv

Reason #1: To Focus Your Team on Increasing Reach and Community Awareness. During the research and planning phase, you’re able to evaluate your nonprofit’s position compared to similar organizations. That means they’re likely willing to help you spread awareness about upcoming events or campaigns.

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Lessons Learned from the HealthCare.gov Rollout

Connection Cafe

So, in the spirit of learning from the past, and fully aware that is this Monday-morning quarterbacking, here are a few politically neutral “lessons learned” from the launch that will hopefully help with your next nonprofit technology project. Could the site have been piloted with smaller groups? Thoughts on problems of scale.

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Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada

Beth's Blog: How Nonprofits Can Use Social Media

Set up Reddit, Digg, and other social news aggregators. Beforehand, in the planning phase: A short timeframe limits others’ ability to build online context about you. Megabloggers like Tim O’Reilly , Om Malik , Austin Hill , Michael Geist , Tara Hunt , Mathew Ingram and others generated a ton of traffic and awareness.

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