Remove Awareness Remove Offline Remove Relationship Remove Web
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Integrating Digital & Direct Mail Fundraising: 3 Strategies

Get Fully Funded

Omnichannel marketing refers to the integration of both digital and offline touchpoints with consumers as they move through the marketing funnel, all while keeping branding and messaging consistent for a seamless user experience. Track web traffic from any QR codes used on direct mail. Let’s get started.

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Great reads from around the web on October 9th

Amy Sample Ward

Psychology of Technology: Relationships 2.0: How Technology is Redefining How We Connect | Psychology Today - An interesting read - focusing on the need to incorporate offline interaction in relationships. This kind of behavior could be what solidifies the relationship as a long-term contribution (from both sides). "Of

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Facebook: Is it Worth your Nonprofit’s Time?

NetWits

I was surprised to see these results because getting people to attend offline events is not a low barrier. Facebook Boosts Organizations Web Traffic, Advocacy, and Email Lists. Facebook Helps Build Stronger Relationships with Existing Constituents. She is also the Blogger-In-Chief for Care2’s Frogloop blog.

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Boosting Your Nonprofit: Why Your Digital Presence Matters

DNL OmniMedia

While allocating marketing resources to various offline promotional strategies is perfectly fine, abandoning your nonprofit’s digital outreach is almost always a mistake. For example, if you want to spread awareness of your cause, it may be beneficial to partner with influencers whose communities span a range of interests.

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Relationships and Engagement Fundraising

Beth's Blog: How Nonprofits Can Use Social Media

Breast Cancer awareness month (October) is just around the corner! If you go to Purina Cat Chow's web site & take a test on your knowledge of breast cancer they will donate $1. If you go to Purina Cat Chow's web site & take a test on your knowledge of breast cancer they will donate $1. Relationship Building Is King.

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The 2 Key Elements of Successful Fundraising Campaigns

NetWits

Each generation requires a different type of engagement to move from the casual to committed relationship with an organization. The majority of gifts are still received offline and with an integrated approach the average donor value is shown to be higher. There are a lot of moving pieces and it’s necessary to be aware of them all.

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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