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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. Traffic is the first step in creating awareness , but it is not an indicator of success on it’s own.

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Essential Steps for Tracking and Reporting Association KPIs

Association Analytics

It involves: Defining What to Measure: Identify the specific metrics that align with your strategic goals. This is often where associations struggle, especially with broad objectives like “enhancing organizational awareness.” It’s important to tailor your metrics and dashboards to meet their needs.

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Customer Story: Well Aware Raises Over 300K in Shower Strike Campaign

CauseVox

Well Aware , a nonprofit led by a group of innovative women, is doing just that and making significant strides in combating water scarcity in East Africa. What sets their projects apart is a perfect success rate, achieved through technical expertise, genuine community engagement, and continuous support.

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How to Demonstrate ROI to Your Nonprofit Board Members

Nonprofit Tech for Good

Your board may well be aware of metrics surrounding the cost to raise a dollar and be keen to understand what that number is for your nonprofit. Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit.

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3 Ways to Improve Your Nonprofit’s Social Media Presence

Nonprofit Tech for Good

It not only helps raise awareness about your cause but also enables you to connect with a wider audience and attract potential donors and volunteers. For social media content, focus on metrics like likes, shares, comments, click-through rates, and follower growth. In influencer campaigns, measure reach and impressions.

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3 Essential Social Media Fundraising Metrics for Nonprofits

Achieve

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. Social Media Engagement Rate When it comes to securing support on social media, getting your nonprofit’s content in front of prospective donors is only the first step.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate.

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