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New on SSIR: Are we addicted to Slacktivism?

Amy Sample Ward

You may or may not have seen a message from those same friends encouraging you and everyone else to do it, too, as a way of increasing awareness of child abuse. It caught my eye and I couldn’t help but wonder what it was all about, what was the story behind the story. Do we need slacktivism to justify fun behavior online?

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Memejacking: Does Your Nonprofit Dare?

Tech Soup

Within days, hundreds of millions of clicks, reblogs, tweets, shares, and media stories, including a key Buzzfeed post , carried the argument around the Internet to every country in the world. The Dress became one of the most quickly viral memes that the Internet has ever seen. Meme Me Up, Scotty.

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Tips to Beat Declining Facebook Reach

Tech Soup

As a result, more and more content is being produced; Facebook says on average, 1,500 stories can appear in someone's news feed when they log on. This increased competition makes it hard for any one story — your story — to gain exposure. Humor/funny memes. But what exactly are Facebook users looking for?

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How Nonprofits can Use Analytics with Advocacy

Connection Cafe

A Twitter trending hashtag or viral video can put a topic on the media agenda, creating a spiral of attention that spreads your message far beyond its traditional audience. There are two conflicting stories that you’ll often hear about decision-making in the age of Big Data. The Myth of the Data Wizards. pages 13-18 of chapter 1).

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7 Keys to an Effective Social Media Ambassador Program

Nonprofit Tech for Good

While your organization accounts work to build an authentic community, share your story, and advance your brand strategy, playing the game as it was intended (person-to-person) can drive even more meaningful engagement with your cause. . 7 Keys to an Effective Social Media Ambassador Program. 1) Determine your social media objectives.

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How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

The key to crossing the chasm to adoption is education, awareness, and discussion internally. This can take place in a variety ways, including brown bag lunches "Facebook Friday," presenting examples from other organizations experiences, sharing market research data about consumer trends and social media. Especially in this economy.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Wild Apricot

We discuss issues and trends in modern web technologies that help your organization achieve more with less. a slogan, perhaps, or a compelling human-interest story â?? changes in awareness or attitude) or tangible results (e.g. and Social Media trends. Grab your audience with something that commands attention â??