Little Penguins, Big Drama: Lessons on How to Go Viral from the National Aquarium of New Zealand
Connection Cafe
FEBRUARY 26, 2020
This month-long campaign was launched in October 2018 on social media and our website, driving people from around the world to our website for the first phase of voting (voting for their finalist), giving us the opportunity to get additional brand exposure. Votes increased from the previous year reaching over 12,000.
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